An increasing number of women aged between 18 and 24 start wearing make-up earlier in life, according to a 2007 consumer research study, which compared the most recent figures with statistics from 2003. Researchers found that women in this group also use a greater variety of make-up products such as mascara, blush, liquid foundation, lipstick and lip liner than women in the 25 to 49 age bracket.
A wide array of attractive products in every colour imaginable is available on the market. Many of these products are waterproof. In order to offer the beauty-enhancing properties advertised, cosmetics may contain chemical ingredients. This can make it a challenge to remove all traces of makeup at the end of the day.
The market is flooded with a variety of oil- and water-based removal choices, all promising to provide the optimum balance between cleanliness and moisture. However, about 80 per cent of respondents in a survey of 20 top Hong Kong make-up artists stated that most make-up removal products leave the skin either too oily or too dry.
Make the right choice
There are a few easy ways to find out if the make-up removal product you are using provides your skin with the right balance:
Most importantly, after using a make-up removal product, wash your face again using a mild daily facial cleanser. This will leave your skin refreshed and ensure that you have removed all traces of make-up and impurities.
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| || ||Contributed by Christabel Cheng, professional marketing & public relations manager marketing department, Johnson & Johnson Consumer Hong Kong |