Commitment to academic excellence

by Maggie Tang

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Ronald Kong, chairman
MBS Alumni Association (Hong Kong);
chief representative, China
Orange Business Services
Photo: Johnny Kwok

To celebrate its 15th anniversary in Asia, Manchester Business School (MBS) the business and management school of the University of Manchester in the UK, organised two entrepreneurship symposiums and an alumni annual dinner in Hong Kong and Shenzhen recently.

Over the years, MBS has been offering cutting-edge corporate thinking and education to executives and professionals in Asia. Ronald Kong, chairman of MBS Alumni Association (Hong Kong) who is also Orange Business Services' chief representative in China, is a graduate of MBS's MBA programme and the University of Manchester's Bachelor's in Computer Science. "I am very fond of the training provided by both institutions. The University of Manchester has a rich academic heritage which can be traced back to 1824 and MBS is a combination of world-class research and faculty history," Mr Kong says.

The institution's professional standards represent a common commitment to quality and ethical practices. Yet, implementing these standards requires determination and a principled stance. Built on such heritage, the part-time MBA programme has become the preferred choice for many.

The programme adopts the unique "Manchester method" in its pedagogy replicating real world business challenges. "The Manchester method has helped us become supremely confident and assured in solving problems," remarks Mr Kong.

A wealth of business and management knowledge is delivered through the programme. Project work is an important component encouraging collaborative learning. In addition, the programme is also distinguishable by its highly interactive small-sized workshops. "It provides the forum for exchange of ideas between students, facilitated by the faculty. All students are working adults and so they learn from each other's business experience," says Mr Kong. The programme consists of core courses covering generic business essentials such as management theories and accounting knowledge plus elective courses catering to specific needs of students, for example, project management and supply chain management.

"An MBA education allows a macro perspective, which is required at management level. Specialisation in a particular discipline at undergraduate level may not ensure familiarity with the whole spectrum of a company. This poses a problem in managerial positions as managers need both leadership and business sense, which are rooted in an overall understanding of business administration," Mr Kong adds, noting that the progrmme tuned up his leadership capabilities helping him anticipate problems, balance conflicting interests and manage cultural differences.

The MBA programme incorporates a high degree of flexibility in its study schedule and locations to suit the needs of its students, many of whom work in multi-national companies. Study schedules are tailor-made for students who can also choose to be examined in any of 70 examination centres around the world.

There are more than 3,000 students worldwide studying MBS's part-time MBA programme. This makes the programme truly international as student input is drawn from different corners of the world ensuring collaboration with professionals with alternative perspectives and overall cultural enrichment.

Taken from Career Times 09 November 2007
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