The best organisations realise the importance of recruiting on a continuous basis, not just when a job becomes vacant or as part of a once a year campaign.
Nowadays, good applicants are increasingly hard to find, so recruitment policies need to be flexible and market-orientated. That makes it possible to identify and attract candidates for specific advertised positions, as well as those whose abilities and industry experience can obviously be put to good use at any time.
Doing this entails a good understanding of the different recruitment strategies needed to generate interest among a diverse pool of high-quality applicants. Without that, a company can easily get too few applications and may also miss out on the chance to hire in-demand executives who are thinking about a move.
Not surprisingly, the Crown Macau, which is scheduled to open in the second quarter of 2007, has given careful consideration to such issues. "The aim of our recruitment drive is to find the best talent in Asia, who can provide the impeccable experience familiar to our clientele at Crown Melbourne," says CEO Greg Hawkins.
The new development will be the first six-star casino hotel in Macau and will target high rollers from around the world with upmarket entertainment facilities, elegant restaurants and a deluxe spa centre. There will be 216 deluxe guest rooms, including 24 VIP suites and eight presidential villas.
The luxurious 32-storey complex will have a six-storey casino, with total gaming space of around 17,000 square metres, housing over 200 gaming tables and more than 500 slot machines. In order to provide levels of service unsurpassed by other venues, staff will be needed for every key area, including the casino, bars, restaurants and spa.
"To achieve this, our recruitment process has already started," says Mr Hawkins. "There must be sufficient time to hire and fully train staff well before the grand opening." He adds that the company is committed to offering competitive remuneration packages, continuous in-house training, and an excellent working environment. It will make full use of experience gained in Australia, where its training and development programmes have won widespread recognition and numerous industry awards.
A series of special recruitment days will be held throughout the Asia-Pacific region. "Our recent recruitment fair in Zhuhai proved to be very popular and attracted over 2,000 applications," says Mr Hawkins. "The next open day will be at the Macau Tower in early November."
In addition, there will also be an extensive advertising campaign to attract further interest and all applications are being hosted by the company's recruitment website. This has up-to-the-minute information on vacancies and procedures, and is the place to find application forms for all positions.
The first vacancies to be filled will be for various roles in general administration, finance, casino and hotel operations, security, F&B, human resources, IT, and sales and marketing.
"Our unique positioning in the market ensures that people who work with us will contribute to this six-star identity with a higher level of professionalism and commitment than elsewhere," Mr Hawkins adds.