How to maximize the new generation’s potential

We are stepping forward into the new age, with members of Generation Z beginning to seep into the largely Gen Y workplace, and the older generations retiring. The key question now is how to recruit and retain the best talent these generations have to offer. HR should review recruitment strategies, corporate structure and culture:
Recruitment Strategies
In the new age of rapidly changing technology, social media is more important than ever. However, it's not just about increasing your presence – it's also about identifying which demographic you're targeting and the most popular social media for them. Those belonging to Gen Z tend to use Snapchat and Instagram more than Facebook compared to Gen Y, and are less likely to broadcast their opinions and experiences to many people.

More and more job searches are now done online, and therefore making your websites as smooth and streamlined as possible is crucial. Branding is also vital, because members of Gen Z tend not to do business with firms that they have had a bad experience with. Today, it's very much about the customer. An inclusive environment is critical today as well, with new generations more vocal about the diversity problems that exist in society. Being a firm that is open and tolerant will help improve the chances that new employees will want to work there.

Corporate Structure
Gen Y and the iGen prefer an organisational structure where their creativity and innovation are recognised, and a hierarchical structure tends to stifle fresh ideas. A hierarchical structure also may not work, as the new generations have seen the establishment fail, and have no reason to automatically respect authority. But this doesn't mean they won't listen – if they are led by example, they will choose to respect those who are leading.

In a flatter structure, managers work more closely with their employees instead of just supervising them, and this allows new ideas or innovation to develop.

Corporate Culture
Gen Y tends to prefer collaborative group projects that require teamwork to complete. Gen Z on the other hand, is more individualistic, with members preferring to rely on themselves to finish assignments.

Both generations want a chance for personal growth, and are no longer content with just finding a job. Thus, these new employees will value feedback. Many of the iGen have expressed desire to start their own company, or some sort of startup. Allowing this entrepreneurship to bloom can benefit your company, potentially adding a new division to your firm.

For many young people today, a big pay cheque is less of an incentive than a guaranteed pension, or even holiday time. The younger generations want to know that they won't have to work until they drop dead, and that while they are working, they have the chance to enjoy their lives too. With respect to benefits, a work-life balance is imperative in a modern work environment – employees want to know that they aren't just cogs in a machine, but valued people.

A diverse and inclusive environment is also desired. This will not only attract new younger employees, but will also improve team performance by 17% and decision making quality by 20%. Organisations with an inclusive culture are two times as likely to meet or exceed financial targets, three times as likely to be high-performing, six times more likely to be innovative and agile, and eight times as likely to achieve better business outcomes.

Look out for further updates on our Facebook fan page!

Related Articles

  • 【人才管理】新冠肺炎掀裁員潮 企業須思考不同行政步驟


  • 【自我增值】與同事意見不合又怕日後見面?4個方法幫你解決問題


  • 【職場熱話】高層最不能接受員工行為 榜首︰工作期間講粗言穢語


  • 【企業管理】LRC提供全面員工福利 貼心老闆︰無裁員計劃

    在新冠肺炎疫情爆發期間,香港各行各業受到不同程度的影響,當中款待業打擊最大。 「我們沒有裁員計劃,員工的工作保障及健康保障是十分重要的。」 Ladies’ Recreation Club (下稱LRC) 總經理Kurt Walter分享道。

  • 【職場貼士】被「炒魷」後可橫行無忌? 有8件事唔做得


  • 【轉工跳槽】近半打工仔無意轉工 最想請人的3個行業


  • 【職場見聞】攬功、不信任員工 調查:逾4成人因為上司而辭職!

    打工仔辭職的理由有很多,或許是不滿意工作內容,或許是不滿意公司文化、晉升前景等,但這一切原因,可能都與上司有關。外國網站 BambooHR的調查發現,44%打工仔辭職的原因都與上司有關,他們訪問了超過1,000名美國打工仔,讓他們以「完全不能接受」至「完全可以接受」來評價24種上司的討厭行為,最令人討厭的10種行為如下:

  • 【薪酬趨勢】港人平均月入$4萬 人工之高冠絕全球


  • 【職場熱話】老闆貼錢加人工 打工仔仍堅持辭職?


  • 【企業快訊】AXA專業培訓學院啟用 設一站式「數碼遙距」投保