Money Moves

Plans for new Emperor

By Charles Mak

This is a fortnightly series of articles focusing on the banking and financial industries

With a view to providing clients with a more comprehensive range of products and services, one of Hong Kong's most prominent financial institutions is looking to build on the strengths of its IT and research departments.

"Our group is known for its one-stop service and strong back office support," says Tom Chan, executive director, Emperor International Holdings Limited. "These competitive advantages are largely the result of our sophisticated IT systems and a strong research department. They make it possible for us to offer clients daily analysis of market trends, comprehensive financial news and up-to-date recommendations."

Mr Chan points out that the group's experienced financial advisers are also experts in tailoring investment portfolios to specific customer needs. "We are dedicated to offering professional investment advice and unrivalled trading services to all our customers," he adds.

Since its launch in 1978, the Emperor Group has become one of the top local investment houses. It offers both retail and corporate clients a full spectrum of financial services, including forex and bullion trading, securities and futures.

"We continue to search for ways to expand the scope of our business, " notes Mr Chan. "If clients are interested in innovative investment tools, our research department is sure to find something to match their needs."

Providing clients with up-to-the-minute financial data is all part of the service. "Our plan is to take service excellence to a higher level," Mr Chan explains.

This can be seen in two ways: expertise in IT which enables investors to track prices and deal online, and the investment symposiums and regular exhibitions which the group now conducts.

In addition to expanding its core business, the group also has plans to move further into the personal financial planning sector by targeting both local and mainland investors. Mr Chan says: "We are working on restructuring the company at the moment. By the end of the year, we will be able to focus more on promotional activities for our new wealth management products and services. The intention is that these services will be in full swing by mid-2005."

Taken from Career Times 15 October 2004, p. 2
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