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Self-enhancement


This is the second article in a four-part series on beauty tips for office ladies

Solar confidence


Chronic exposure to sunlight (UV radiation) without proper sun protection can accelerate skin aging. Clinical studies have measured the impact on skin exposed to high levels of sunlight and results reveal that UV radiation can lead skin to age eight years faster by causing facial wrinkling; and 16 years faster by accelerating facial pigmentation.

Psychological studies also highlight that the majority of working women from all age groups believe looking older than their actual age can have a negative impact on their self-esteem.

Defying time

To avoid looking older than necessary, proper sun protection is essential. Local public health authorities have invested substantial resources in promoting sun protection but this initiative has not gone far enough to truly educate the public and eliminate misunderstanding about sun sense.

Most sunblocks currently available on the market have no stable protection against UVA. These products may include ingredients that block UVA radiation but are broken down after only half an hour in the sun. UVA is the primary cause of premature skin aging so it is crucial to ensure your skin is effectively protected against the harmful aging effects of the sun.

Smart choice

To offer your most prized asset the ultimate care, wear sunblock every day, even on cloudy days, and re-apply every two hours if you are staying out in the sun for long periods. It is particularly vital to choose the right sunblock with the following properties:

  • long and stable protection against UVA, for example, sunblock with Helioplex (photostablising technology)
  • at least SPF 30, PA+++ or broad spectrum UV protection
  • waterproof, sweatproof, non-comedogenic (won't clog pores), oil free and PABA free

Contributed by Christabel Cheng, professional marketing & public relations manager marketing department, Johnson & Johnson Consumer Hong Kong
Email: ccheng6@jnjhk.jnj.com

Taken from Career Times 18 July 2008, p. B18

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