In 2010, Hyakunousha International Limited established hana-musubi — The Specialty Store for 100% Japanese Rice Omusubi. We believe the omusubi rice ball, made with Japanese rice, is perfectly suited for the fast-paced lifestyles of Hong Kongers and their needs for healthy, fast food. hana-musubi was established to introduce Japan’s traditional “omusubi” culture to Hong Kong, making available healthy and delicious Japanese rice at an affordable price.Over seven years, we have established a chain of nearly 30 hana-musubi shops in different prime locations across Hong Kong. We are confident in our plans to expand the hana-musubi chain to 200 shops in the coming years, with potential locations at shopping centres, office districts, residential districts and more. We wish to show our sincerity of the omusubi rice ball to every corner of Hong Kong.