Founded In 1993 in Ura-Harajuku, A BATHING APE® soon became a leading Japanese street fashion label. Using the face of an ape as its logo and borrowing from the movie Planet of the Apes the classic catchphrase “Ape shall never kill ape", the label has been embraced by fashion lovers. Led by NIGO®, the brand’s design concept centres on urban street fashion with emphasis on creativity, mix-and-match and quality, as recognized and celebrated by the fashion industry. Since its establishment in 1993, A BATHING APE® has 33 stores opened around the globe which are sitting in Japan, France, the UK, China, Hong Kong, Korea, Taiwan and Singapore.
1993年，於裏原宿成立的日本街頭品牌A BATHING APE®，以猿顏作為品牌的logo，以電影《Planet of the Apes》的一句經典口號「Ape shall never kill ape」作爲品牌標語，至今深得一眾潮流人推崇。品牌於NIGO® 的率領下，服飾設計概念一直都以urban street fashion為重心，更著重創作、配搭及質量，深得時裝界的認同及追捧。由1993年至今，A BATHING APE® 的分店已經遍佈全球，分別於日本、法國、英國、中國、香港、韓國、台灣及新加坡，分店多達33間。