The role will be supporting integrated communications, a key driver of communication plans and execution, helping clients to create creative and strategic campaign ideas that further client’s business goals. He/she will manage day to day client and agency requests across business groups in a dynamic team environment.
Key strengths within this role should include content creation, media relations, a passion for technology, international coordination and the ability to think multi-channel/multi-platform at all times. You will join a very talented and committed team, working on a great mix of instantly recognisable technology brand(s), and significant attention will be given to your career growth and development.
Serve as day-to-day contact for media/influencers; share knowledge
Conduct outreach relevant to integrated marketing or other campaign tactics
Oversee management of reactive requests, proactively influence & garner coverage
Contribute to brainstorms & strategic campaign development
Provide timely and in-depth analysis of coverage results & trends
Digital & Social Acumen:
Assist in creating high-level digital/social media strategies that are integrated into communication plans
Engage with agency digital & monitoring divisions regarding client projects & deliverables
Amplify/promote news on social properties; update & maintain social editorial calendar
Begin anticipating client communication challenges & develop recommendations
Contribute to development & implementation of communication strategies
Execute tasks associated with projects; may lead certain aspects of project
Oversee client meetings, agendas & recaps
Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative
Business Acumen and Strategic Thinking:
Contribute to plans & own executing portions of a plan • Identify opportunities for cross-team integration
Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.
New Business Development:
Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
Understand & identify potential opportunities to grow & diversify existing account
Begin to develop and nurture network of peer contacts outside the agency
Begin gaining management skills by mentoring junior level staff
Be a peer resource to staff, interns & new hires. Build management skills by mentoring and managing junior level staff.
Take accountability for role on projects
Model agency values
Demonstrate ability to give/accept feedback
Ability to manage multiple projects simultaneously
At least 2-3 years of agency experience preferably in a PR environment
Has experience working on Consumer/Technology accounts
Able to read, write and speak English and Chinese
Good understanding of the social/digital space
Able to manage multiple projects at a time
Possesses strong ability to manage client's expectations and manage projects' timelines.
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Founded nearly four decades ago at the emerging intersection of people, brands and technology, WE Communications has been at the forefront of technology communications since our start. Our teams today are fully integrated, digital-native and purpose-built. Each is structured to deliver equal parts creative and operational excellence. Our open and team-based culture further encourages all members, at all levels, to interact with clients, contribute to impact and generate ideas.
In Hong Kong, WE specialises in profile-raising, market positioning and campaign strategy targeting media and influencers. Our teams work closely across our Asia network, pulling in relevant expertise as appropriate, drawing in particular on our centres of excellence with analytics and branding hubs in Singapore and Shanghai, respectively.