Job ref no.: CT3118200-01#7647

Account Executive (Consumer & Technology)

WE Communications

Benefits
  • 5-day week
  • Dental plan
  • Discretionary bonus
  • Medical plan

Job description
The role will be supporting integrated communications, a key driver of communication plans and execution, helping clients to create creative and strategic campaign ideas that further client’s business goals. He/she will manage day to day client and agency requests across business groups in a dynamic team environment.


Key strengths within this role should include content creation, media relations, a passion for technology, international coordination and the ability to think multi-channel/multi-platform at all times. You will join a very talented and committed team, working on a great mix of instantly recognisable technology brand(s), and significant attention will be given to your career growth and development.

 
RESPONSIBILITIES

Influencer Engagement:

Serve as day-to-day contact for media/influencers; share knowledge
Conduct outreach relevant to integrated marketing or other campaign tactics
Oversee management of reactive requests, proactively influence & garner coverage
Contribute to brainstorms & strategic campaign development
Provide timely and in-depth analysis of coverage results & trends

Digital & Social Acumen:

Assist in creating high-level digital/social media strategies that are integrated into communication plans
Engage with agency digital & monitoring divisions regarding client projects & deliverables
Amplify/promote news on social properties; update & maintain social editorial calendar

Client Engagement:

Begin anticipating client communication challenges & develop recommendations
Contribute to development & implementation of communication strategies
Execute tasks associated with projects; may lead certain aspects of project
Oversee client meetings, agendas & recaps
Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative

Business Acumen and Strategic Thinking:

Contribute to plans & own executing portions of a plan • Identify opportunities for cross-team integration
Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.

New Business Development:

Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
Understand & identify potential opportunities to grow & diversify existing account
Begin to develop and nurture network of peer contacts outside the agency

People Leadership:

Begin gaining management skills by mentoring junior level staff
Be a peer resource to staff, interns & new hires. Build management skills by mentoring and managing junior level staff.
Take accountability for role on projects
Model agency values
Demonstrate ability to give/accept feedback
Ability to manage multiple projects simultaneously
 

REQUIREMENTS

At least 2-3 years of agency experience preferably in a PR environment
Has experience working on Consumer/Technology accounts
Able to read, write and speak English and Chinese
Good understanding of the social/digital space
Able to manage multiple projects at a time
Possesses strong ability to manage client's expectations and manage projects' timelines.

 

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