Job ref no.: AL251354

APAC Digital & Social Media Strategy Lead - MNC Premium Brand



Job Description:

You will be responsible for developing and implementing all digital initiatives for the Asia market to improve digital brand strategy. Your responsibilities also include:

  • Developing and driving the APAC digital and media strategy for the regions in line with global guidelines
  • Partnering and advising internal key stakeholders on how to maximise the business opportunities on digital and social media platforms
  • Launching and managing the implementation of the eCRM program in APAC
  • Formulating digital strategy maps for all regions and ensure correct application of the same
  • Setting up and managing regional digital projects, including project timelines, milestones and consistent evaluation of the same
  • Collaborating to streamline APAC digital priorities based on local market realities, covering Hong Kong, Singapore, Malaysia, Korea, Australia etc.
  • Analysing digital performance and provide recommendations or key learnings wherever required
  • Partnering with the top management and develop business development strategy, budgets and forecasts in line with business objectives

To qualify, individuals must possess:

  • University degree and have 7 or more years of experience in digital and social media management in the consumer product sector
  • Experience with managing brand & digital media strategy projects and social platforms for APAC market in multinational companies
  • Solid track record in developing APAC digital marketing and eCRM strategy
  • Experience in optimising business opportunities on social media channels
  • Knowledge in Google AdWords, DoubleClick & Analytics
  • Outstanding business acumen with professional presentation and interpersonal skills
  • Solution-oriented, proactive and passionate attitude
  • Excellent command of written & spoken Chinese and English is required

Contact Anki Lau on +852 3101 3066 or clicking Apply Now quoting reference number AL251354.

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More job information
Job ref no. AL251354
Job Function
Employment Term
  • Permanent
  • Full-time
  • 7 years - 12 years
Career Level
  • Middle management level
  • Degree