Posted on 2022-01-05
PuraPharm Corporation Limited

Assistant Brand Manager - Digital Marketing *New Headcount

PuraPharm Corporation Limited

Job Description

  • Assist in developing 360 digital marketing strategies, plan and drive implementation of digital marketing campaigns and digital ecosystem development to achieve business goals;
  • Work with internal and external parties to build digital & data infrastructure and facilitate smooth digital transformation;
  • Develop and manage digital platforms, including website, eShop, social media, media advertising, KOL/influencer and other channels to drive multi-touch point consumer engagement;
  • Develop strategic social media plan and work with agencies to deliver quality content to audiences and enhance brand presence, acquire fans and achieve business targets;
  • Ensure all digital communications are conveyed in a way that contributes to master brand image building and master campaign message delivery;
  • Prepare insightful and actionable brief and collaborate closely with agencies to drive quality output to achieve defined business and marketing objectives;
  • Regularly track and analyze digital performance, involving website, eShop (e.g. new customer acquisition, sales conversion), and provide cross-analysis of the results and insights for continuous improvement of digital marketing programs;
  • Drive ecommerce business & CRM program, monitor and review daily operations, analyze consumer journey and keyword strategy to improve UIUX & SEO on the brand websites & eShops retention tactics for improvement;
  • Monitor budgets & and campaign KPIs for ROI improvement;
  • Assist in other marketing duties and handle ad hoc tasks as assigned.


  • Bachelor’s Degree in Business, Marketing, Advertising, eCommerce or related disciplines;
  • 3 years of solid work experience in digital marketing;
  • Digital-savvy and knowledgeable on the latest digital trends;
  • Strong desire to learn and ability to multi-task;
  • Self-motivated, proactive and willing to take challenges;
  • Good communication, presentation and interpersonal skills;
  • Strong project management & organizational skills;
  • Less experienced candidates may be considered as Senior Digital Marketing Executive.

Working Location: Hong Kong Science Park, Tai Po, N.T.

We offer 5-day working week and an attractive remuneration package. Interest parties please click Apply Now. For company details, please visit

Our company is an equal opportunity employer. All personal data collected will be used for recruitment purpose only, while the personal data of the unsuccessful applicants will be destroyed within 6 months after the recruitment process.