Job ref no.: CT3115487-01#0177
Hang Seng Bank Limited

Assistant Customer Propositions Marketing Manager (Emerging Affluent)

Hang Seng Bank Limited


Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer loyalty to build long term relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Assistant Customer Propositions Marketing Manager (Emerging Affluent) (Agency Contract until 31 December 2018).


Principal responsibilities:

  • Assist in formulating segment marketing strategies to build customers’ portfolio, in particular, for growth of Insurance Business and enhance customer relationships for various Customer Propositions
  • Implement cost-effective marketing campaigns to sustain portfolio growth and enhance customer experience
  • Develop marketing collaterals and collaborate with relevant parties to ensure the smooth launch of marketing programmes
  • Conduct post-programme evaluation for continuous improvement



  • University degree in Marketing, Business Administration or a related discipline
  • Minimum of 3 years' experience in marketing
  • Solid experience in above and below-the-line marketing programmes development, with knowledge of marketing communications for insurance products a definite advantage
  • Resilience with good communication, interpersonal and project management skills
  • Strong self-motivation with the ability to work independently and under pressure
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes


To apply, please read carefully the ‘Note on Collection of Personal Data and Information’ available in the careers page of our Hang Seng website : and send your resume via e-mail : [via CTgoodjobs Apply Now ] for our processing. You can also visit our website for further details about career opportunities with the Bank. Applicants who are not contacted within one month may consider their applications unsuccessful.


All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

More job information
Job ref no. CT3115487-01#0177
  • N/A
Job Function
Employment Term
  • Contract
  • Full-time
  • 3 years - 20 years or above
Career Level
  • Middle management level
  • Degree