Posted on 2021-09-17
CTgoodjobs (Career Times Online Limited)

Assistant / Digital Marketing Manager (Performance Marketing)

CTgoodjobs (Career Times Online Limited)

About this company

With drive and transformation, we evolve.

You can enjoy:

  • 5-day work week
  • 16 days annual leave
  • Special leaves (birthday leave, anniversary leave, marriage leave, etc.)
  • Competitive salary and Discretionary bonus
  • Comprehensive medical & life insurance
  • Friendly working environment with dynamic and talented team members
  • Smart and casual attire
  • Learning and development opportunities
  • Convenient office located near Quarry Bay MTR station

A typical day in this role:

  • User engagement & acquisition: Manage digital marketing campaigns for growing CTgoodjobs’ membership profile; optimize the web engagement of members and web traffics.
  • Strategic recruitment marketing: work closely with corporate team, strategically deliver employer branding / recruitment marketing services to clients via paid advertising campaigns on biddable media, including search, social & programmatic channels
  • Web traffic analytics: daily monitoring on web traffics
  • Budget management: Plan and Manage marketing budget and KPI pacing to targets across all campaigns and maximizing ROAS
  • Market trend analysis: Provide insights / recommendations for search, social & programmatic campaigns
  • Collaborate closely with marketing, content and product team to ensure timely delivery and quality results
  • Providing sales / up-skill trainings to corporate, marketing, content and product teams
  • Assisting in ad hoc assignments

About you:

Required –

  • 3+ years of solid experience in performance marketing
  • Strong data-driven & analytical mindset
  • Hands on experience in SEM, GDN (Google Ads) & social media advertising (FB Ads Manager) is a Must.
  • A professional practitioner of segment marketing & re-targeting ads
  • Excellent communication skills and organization skills
  • A self-learner and fast learner in digital landscape
  • Able to work in a dynamic industry
  • Proficient in written and spoken English and Chinese 

Preferred –

  • Experience from digital agency is welcomed
  • Immediately available is highly preferred
  • Certified professionals (e.g. GAIQ, Google Ads Search / Display / Video Certification, Facebook Blueprint, and etc.) are in advantageous position
  • Experience in using tools like Ahrefs, Moz, SEMrush, Socialbakers, comScore, App Annie and etc.
  • Knowledge in app marketing / app store optimization 

Interested parties please complete online application form via Apply Now

We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and only be used for recruitment related purposes. The company may refer suitable applicants for other vacancies within the HKET Group. Applicants not hearing from us within six weeks from the date of the advertisement may consider their application unsuccessful.

All information collected is for recruitment purpose only.

More job information
Job Function
  • Quarry Bay
Employment Term
  • Full-time
  • 3 years - 8 years
Career Level
  • Middle management level
  • Degree
Require to Travel
  • No travel
  • 5-day week
  • Birthday leave
  • Compassionate leave
  • Competitive pay
  • Discretionary bonus
  • Insurance plan
  • Marriage leave
  • Medical plan
  • Special / extra leave
  • … + 4 more