Job ref no.: CT3116128-01#5107

Assistant Digital Marketing Manager, Retail (SS18014)

Eastwood Consultants Ltd

  • 5-day week
  • 13-month pay
  • Discretionary bonus
  • Medical plan

Our client is an international apparel brand. With recent expansion in marketing team, they are seeking for talent in digital marketing.



  • Formulate digital communication strategies to create awareness of the brand in Hong Kong.
  • Drive leads through management of website updates, eDM, social media platforms, online advertising and SEM/SEO.
  • Manage social media content management (mainly Chinese) for Facebook, Instagram, eDM etc.
  • Initiate online marketing campaigns for product launches and build brand awareness.
  • Execute and deliver the subscription marketing campaigns within budget and timeline.
  • Coordinate with marketing team, IT team and external agencies to develop digital media plan, digital CRM programs and in-store promotions.
  • Monitor KOL and influencers social media content.
  • Make recommendations for improvement on various online channels through evaluation of effectiveness.



  • University graduate in Marketing Advertising, e-commerce or related discipline.
  • Minimum 4 years of digital marketing or marketing communications from retail industry.
  • Good understanding of digital marketing concepts and technology.
  • Experience in PR is an advantage. 
  • Creative, excellent analytical and problem solving skills.
  • Excellent in English, Cantonese and Mandarin.


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More job information
Job ref no. CT3116128-01#5107
  • 25,000 - 35,000 / month
Job Function
Employment Term
  • Permanent
  • Full-time
  • 4 years - 9 years
Career Level
  • Middle management level
  • Degree