Posted on 2022-11-04
Bank of Communications Co., Ltd. Hong Kong Branch

Assistant Manager, Brand Management

Bank of Communications Co., Ltd. Hong Kong Branch


  • Assist in planning, organizing and implementing of brand building projects and activities of the bank
  • Manages, develops, and implements marketing activities to maximize sales of an assigned brand
  • Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis
  • Work with internal stakeholders to identify and implement bank strategies
  • Ensures that project/department milestones/goals are met and adhering to approved budgets and timelines
  • Coordinates and support relevant teams to ensure a consistent brand message is communicated
  • Coordinates vetting of all internal and external promotion materials and collaterals such as advertisements, advertorials, pamphlets, brochures, online advertisements and act as gatekeeper to ensure compliance of internal guidelines and statutory requirements


  • Degree holder or above in Business Administration, Marketing, Public Relations or equivalent qualifications at HKQF level 5, with 4 years or above relevant experience in the related area as an individual contributor. With relevant experience in banks, financial institutions, government, universities or public utilities
  • Proficiency in written Chinese and English
  • Strong in advertising, event and project management
  • Detail-minded and with good communication, interpersonal and organization skills
  • Able to work under pressure and meet tight deadlines

Candidate with more experience will be considered as Deputy Manager, Brand Management. Candidate with less experience will be considered as Officer, Brand Management.

The above post requires proficiency in English, Cantonese and Putonghua.

The above post requires proficiency in English, Cantonese and Putonghua.

We offer attractive remuneration package to the right candidates. Please send your full resume with expected salary to The Human Resources Manager, Bank of Communications Co., Ltd., 10/F, Bank of Communications Tower, 231-235 Gloucester Road, Wan Chai, Hong Kong, or fax to 2838 9209, or e-mail to : [via CTgoodjobs Apply Now ]. 

Data held by the Bank relating to employment applications will be kept confidential and used only for consideration of applications. The bank may also refer suitable applicants to other vacancies within the Group. All personal data of unsuccessful applicants will be destroyed after the recruitment exercise. A copy of Personal Information Collection Statement is available upon request.

Bank of Communications Co., Ltd. Hong Kong Branch (Incorporated in the People's Republic of