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Posted on 2022-11-04
Assistant Manager, Brand Management
Job MatcherResponsibilities:
- Assist in planning, organizing and implementing of brand building projects and activities of the bank
- Manages, develops, and implements marketing activities to maximize sales of an assigned brand
- Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis
- Work with internal stakeholders to identify and implement bank strategies
- Ensures that project/department milestones/goals are met and adhering to approved budgets and timelines
- Coordinates and support relevant teams to ensure a consistent brand message is communicated
- Coordinates vetting of all internal and external promotion materials and collaterals such as advertisements, advertorials, pamphlets, brochures, online advertisements and act as gatekeeper to ensure compliance of internal guidelines and statutory requirements
Requirements:
- Degree holder or above in Business Administration, Marketing, Public Relations or equivalent qualifications at HKQF level 5, with 4 years or above relevant experience in the related area as an individual contributor. With relevant experience in banks, financial institutions, government, universities or public utilities
- Proficiency in written Chinese and English
- Strong in advertising, event and project management
- Detail-minded and with good communication, interpersonal and organization skills
- Able to work under pressure and meet tight deadlines
Candidate with more experience will be considered as Deputy Manager, Brand Management. Candidate with less experience will be considered as Officer, Brand Management.
The above post requires proficiency in English, Cantonese and Putonghua.
The above post requires proficiency in English, Cantonese and Putonghua.
We offer attractive remuneration package to the right candidates. Please send your full resume with expected salary to The Human Resources Manager, Bank of Communications Co., Ltd., 10/F, Bank of Communications Tower, 231-235 Gloucester Road, Wan Chai, Hong Kong, or fax to 2838 9209, or e-mail to : [via CTgoodjobs Apply Now ].
Data held by the Bank relating to employment applications will be kept confidential and used only for consideration of applications. The bank may also refer suitable applicants to other vacancies within the Group. All personal data of unsuccessful applicants will be destroyed after the recruitment exercise. A copy of Personal Information Collection Statement is available upon request.
Bank of Communications Co., Ltd. Hong Kong Branch (Incorporated in the People's Republic of China)
Skills
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Company Overview
Proactive, Dedicated and Innovative
Founded in 1908, Bank of Communications Co., Ltd. (Stock codes: A shares 601328, H shares 03328) is one of the oldest banks in China as well as one of the note-issuing banks in modern China. The Bank was listed on the Stock Exchange of Hong Kong Limited in June 2005 and on the Shanghai Stock Exchange in May 2007. The Bank currently has 202 domestic branches, comprising 30 provincial branches, 7 branches directly managed by the Head Office and 165 managed by provinces. It has also established 2,690 banking outlets in 215 cities and 159 counties nationwide. In addition, the Bank has set up 13 overseas institutions, comprising branches in Hong Kong, New York, San Francisco, Tokyo, Singapore, Seoul, Frankfurt, Sydney, Macau, Ho Chi Minh City, Taipei, Bank of Communications (UK) Co., Ltd. and representative office in Toronto. The Bank’s development strategy is to become “a first class listed universal banking group focusing on international expansion and specializing in wealth management".
