Job ref no.: Assistant Manager, Communications & Public Relations
Dah Sing Financial Group

Assistant Manager, Communications & Public Relations

Dah Sing Financial Group

Reporting to Senior Manager, Communications Public Relations, you are expected to implement and execute marketing and promotional campaigns for the retail bank, including segments, products, services and channels, to manage and coordinate the Bank’s branch display guidelines, to support and execute Group corporate activities, including events, ESG and/or CSR initiatives as necessary and to provide team administrative support as necessary.

Job Responsibilities

  • To help develop and execute effective marketing communications campaigns for RBD’s products, services and channels, including but not limited to ATL and BTL promotions, PR promotions, digital / social media marketing, POP displays, events and sponsorships, etc
  • To liaise with agencies and external parties on creative development, media placement and production for branding and marketing campaigns
  • To plan and execute PR initiatives within budget, including but not limited to media invitation / pitching, event run-down and coordination, drafting of press releases and speeches, press kit development, production of other related materials, post-event monitoring and follow up, etc
  • To manage external vendors / agencies / NGO partners on timely, quality and accurate execution / delivery within budget on various production, events or other projects
  • To liaise with product teams, Branch Management Department and IT and others to update, coordinate and manage the Bank’s branch display guidelines
  • To support and execute Group CPR needs as necessary, including PR support for CBD and DSB China, corporate events, ESG and/or CSR activities, etc
  • To ensure quality execution of all assigned marketing communications initiatives within allocated budgets
  • To compile news intelligence reports and competitive news analyses
  • To support / coordinate A&P expense monitoring, invoicing consolidation, marketing calendars, as well as other routine department administrative work as necessary

Incumbent Requirements

  • Degree or above with major in Business Administration, Marketing, Communications, Journalism or related disciplines
  • Minimum 4-6 years of relevant experience in advertising/PR agencies or retail marketing; banking and financial services experience will be a strong advantage
  • Good command of written and spoken English and Chinese
  • PR and copywriting skills and/or advertising and media planning skills preferred
  • Conversant in social media skills and promotions
  • Knowledge in print and collateral production
  • PC and Chinese typing skills are required
  • Team player with good communication and interpersonal skills
  • Self-motivated, good attention to details, able to multi-task and work under pressure to meet tight schedule

Please note that only shortlisted candidates will be notified.