Reporting to Senior Manager/ Manager of Customer Value Management, you are responsible for customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.
Conduct the following tasks for Credit Card Business
Identity business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels
Work closely with business and channel teams on campaign management including campaign design and evaluation.
Develop and maintain propensity models based on statistical and data-mining techniques for targeted cross-selling and retention
Compile MIS business tracking reports
Work experience in Credit Card business is preferred but with knowledge in other banking products will also consider.
Qualifications: University graduate major in statistics, quantitative analysis, computer science or related discipline
Experience: With at least 3 years in analytics for retail banking
Experienced in analytical skills, campaign management and MIS reports
Good communication in both written Chinese and English, time management and work organization skills
Special Skills: P roficient in SQL & Python for data management and analysis skill. Knowledge in SAS programming is an advantage,
Please note that only shortlisted candidates will be notified.
The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.
Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.