Dah Sing Financial Group

Assistant Manager, Customer Value Management (SAS programming)

Dah Sing Financial Group

Reporting to Senior Manager/ Manager of Customer Value Management, you are responsible for customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.

Main Responsibilities:

Conduct the following tasks for Credit Card Business

  • Identity business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels
  • Work closely with business and channel teams on campaign management including campaign design and evaluation.
  • Develop and maintain propensity models based on statistical and data-mining techniques for targeted cross-selling and retention
  • Compile MIS business tracking reports
  • Work experience in Credit Card business is preferred but with knowledge in other banking products will also consider.

People Specifications

  • Qualifications: University graduate major in statistics, quantitative analysis, computer science or related discipline
  • Experience: With at least 3 years in analytics for retail banking
  • Experienced in analytical skills, campaign management and MIS reports
  • Good communication in both written Chinese and English, time management and work organization skills
  • Special Skills: P roficient in SQL & Python for data management and analysis skill. Knowledge in SAS programming is an advantage,   

Please note that only shortlisted candidates will be notified.

More job information
Job Function
Work Model
  • On-site / At the workplace
Employment Term
  • Full-time
  • 3 years - 8 years
Career Level
  • Non-management level
  • Degree