Posted on 2021-11-24
BCT Financial Limited

Assistant Manager (Digital Marketing) – Marketing & Corporate Communications

BCT Financial Limited

Key Responsibilities:

  • Develop strategic branding and initiatives through websites and social media platforms to increase brand awareness, engagement and traffic acquisition
  • Drive and meet digital KPIs through planning and executing of strategic plans from digital analytics to maximize business results
  • Assist in designing and developing smooth and efficient digital customer journey on website and mobile app to deliver ambitious growth in digital traffic and usage
  • Formulate digital marketing campaigns with strong understanding of social media, digital marketing channels (SEM, SEO, social, programmatic) plus retargeting and conversion to acquire users and create revenue/upsell opportunities
  • Interpret digital journey and engagement effectiveness, and identify learning, insights and actions
  • Work closely with a wide range of stakeholders including business owners, technical teams, legal, compliance and external vendors to design and deliver quality services in digital platforms


  • University degree in Business Administration, Marketing, Computer Science, Information System or a related discipline
  • 4 - 6 years of working experience, with at least 2 years in digital, project or product management and implementation
  • Hands-on experience in SEO, content strategy, data analysis, data visualization and web analytics (e.g. Adobe Analytics, Google Analytics)
  • Business knowledge in CRM and marketing is an advantage
  • Excellent project management skills
  • Strong business acumen and analytical ability to achieve excellence
  • Be energetic and excited about web and mobile technologies and bring digital ideas to real life
  • Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
  • Proficiency in both English and Chinese

Remuneration will be commensurate with qualification and experience. Please send your application with detailed resume indicating both present and expected salary and date of availability to the Human Resources Manager via email:   [via CTgoodjobs Apply Now ]   , by fax to 2314 3984 or mail to 18/F Cosco Tower, 183 Queen's Road Central, Hong Kong.

(Personal data collected will be used for recruitment purpose only and will be kept strictly confidential)