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Job ref no.: CT3113748-01#0218
CHOW TAI FOOK JEWELLERY CO. LTD.

Assistant Manager ~ Digital Marketing

CHOW TAI FOOK JEWELLERY CO. LTD.

Benefits
  • 5-day week
  • 13-month pay
  • Competitive pay
  • Discretionary bonus
  • Education subsidies
  • Meal allowance
  • Medical plan
  • K + 1 more

Responsibilities:

  • Propose strategic marketing plan to upkeep company leadership position and image
  • Devise and execute 360 degree thematic and activation campaign for various product lines to drive sales and traffic
  • Devise digital & social media strategies in paid, owned, earned media to raise brand awareness and drive traffic to website & shops
  • Manage digital marketing initiatives with content management: website, mobile & social media, O2O in supporting business growth and retail operation
  • Utilize a range of techniques including paid search, SEO and PPC
  • Control and monitor closely marketing budget to achieve optimal results for company
  • Familiar with market trends & landscape, evaluate customer research, market conditions and competitor data
  • Manage and liaise with vendors, agencies of advertising, PR, digital and events
  • Ensure data, learning and ROI analysis from marketing campaigns are reported on regular basis
  • Work with different internal departments to ensure the licensing projects are carried out smoothly
  • Perform other ad-hoc projects as assigned

Requirements:

  • Degree in Marketing / Public Relations / Communications / Journalism / Multi-media or related disciplines
  • Minimum 8 years’ experience in similar role of digital marketing or in digital agencies
  • Hands on experience in managing agencies on development of websites, digital, social media campaigns and mobile apps for HK & overseas markets preferred
  • Strong understanding of current online marketing concepts, strategies and best practice
  • Able to write tight, sharp and engage copy for websites and social media to create interesting topics & engage online communities
  • Experience in using content management systems to create and update web pages
  • Good communication, presentation and interpersonal skills
  • Good project management skill
  • Out-going, high sense of responsibility, well organized and a good team player
  • Good command of written and spoken English, Cantonese & Mandarin

Benefits:

  • 5-day work
  • Competitive salary, staff meal, medical and dental insurance
  • Various types of leave, e.g. Examination leave, marriage leave, birthday leave, volunteer service leave, etc.


We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please click Apply Now below or apply with full resume by stating latest and expected salaries to 22/F, Chow Tai Fook Centre, No. 580A-580F Nathan Road, Mongkok, Kowloon, Hong Kong.

All information collected for recruitment purpose only.

More job information
Job ref no. CT3113748-01#0218
Salary
  • N/A
Job Function
Industry
Location
  • Kwai Chung
Employment Term
  • Permanent
  • Full-time
Experience
  • 8 years - 20 years or above
Career Level
  • Middle management level
Education
  • Degree
  • Master's degree