comScoreTag
Job ref no.: 180003PP_1526533108

Assistant Manager, Digital Media and Acquisition

AXA China Region Insurance Company Limited

Responsibilities

  • Plan and implement digital marketing strategy and campaigns to raise brand awareness, drive sales & leads, and enhance customer engagement
  • Manage and monitor paid marketing efforts such as:
    • SEM (Search Engine Marketing such as Google AdWords, Bing Ads)
    • Performance display (programmatic buying or not)
    • Social Media advertising
    • Emailing CRM
  • Initiate and devise continuous optimization of all media campaigns, both always-on and ad-hoc campaigns
  • Evaluate campaign performance and proactively seek continual improvement opportunities
  • Prepare and develop email, social media and digital marketing materials
  • Monitor consumer behaviors and trends in relation to digital media to create relevant insights for all stakeholders
  • Manage all digital agencies and vendors to develop quality deliverables
  • Monitor latest digital marketing technologies and trends and identify possible opportunities to keep the company at the forefront of development in digital marketing


Requirements

  • University graduate, in Marketing, E-Commerce, Business Administration or related disciplines
  • Minimum 6 years hands on experience in digital marketing, performance media and agency liaison
  • Strong track record in e-commerce, lead generation and performance media including programmatic buy, paid search, social media campaign or etc.
  • Strong knowledge on Web and tracking Analytics tools, Data Management Platform and Content Management System
  • Track record in managing internal stakeholders and external suppliers and agencies
  • Excellent command of both spoken and written English and Chinese
  • Strong presentation, analytical, communication and interpersonal skills
  • Creative, self-motivated, result-oriented, detailed-minded, multi-task and team player

More job information
Job ref no. 180003PP_1526533108 (CT3114945-01#0063)
Salary
  • N/A
Job Function
Industry
Location
  • Central
Employment Term
  • Permanent
  • Full-time
Experience
  • 0 year
Career Level
  • Non-management level
Education
  • Degree