Job ref no.: CTC-01676 (CT3117724-01#3651)

Assistant Manager - Digital Optimization


  • 5-day week
  • Insurance plan
  • Medical plan

This position is part of the Business Optimization team focusing on maximizing conversion funnels (Awareness, Acquisition, Engagement, Retention) by deep diving into the analytics to find opportunities to optimize the business in Hong Kong and SEA markets.

The Job

  • Manage digital projects and ensure smooth operational engagement across the various teams such as marketing, data analytics, agencies and vendors
  • Work closely with technical / data teams to implement web and app analytics for marketing and social media, automating marketing operations, CRM and email
  • Design tagging framework and build campaign tracking links
  • Deep dive to conversion tracking and multi-touch attribution model
  • Construct market segments and customer’s journeys for marketing automation
  • Create A/B testing plans and analyze the testing results to optimize marketing efficiency
  • Establish KPIs reports and define KPI’s benchmarks
  • Establish ROI, CPA, LTV goals and evaluate marketing efficiency

The Person

  • Degree holder in Marketing, Business Administration, Statistics, Information System, Computing Science or related disciplines with related work experience
  • Minimum 3 to 5 years working experience in supervisory position, with experience in digital project management
  • Excellent analytical and problem solving skills and sensitivity to numbers and data
  • In-depth knowledge of using Google Analytics, social listening tools, attribution analytics tools, CRM, email systems and marketing automation tools
  • Hands on experience of using Adwords and Facebook Ads Manager
  • Has experience in working with technical teams / vendors and understand the product development life cycle
  • Good command of spoken and written English and willing to travel

We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, quoting the reference number, stating your present and expected salary to Human Resources Department by:

Post : 6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong
Email :
Fax : (852) 2827 8322 

For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (, a copy of which will be provided immediately upon request. 

More job information
Job ref no. CTC-01676 (CT3117724-01#3651)
  • N/A
Job Function
  • Kowloon Bay
Employment Term
  • Permanent
  • Full-time
  • 3 years - 5 years
Career Level
  • Senior management level
  • Degree