Posted on 2021-11-25
CLSA Limited

Assistant Manager, Marketing and Development

CLSA Limited

Position Description

Marketing:

The candidate will responsible to formulate marketing strategies to drive business growth for the Wealth Management Business of CITIC Securities Brokerage (Hong Kong) Limited.

Business Development:

The candidate will also act as coordinator and project teammate to consolidate requests / feedbacks from all business units and make suggestions to senior management.

 

Key Areas of Responsibilities

  • Formulate marketing strategies to drive business growth for the Wealth Management Business with limited budget;
  • Develop and lead the marketing function for executing a wide range of marketing activities and programmes;
  • Develop digital marketing solution, e.g. website, social media, search engine, KOL, forums, apps to implement sales and promotion campaigns;
  • Manage, prepare and update corporate marketing materials e.g. eDMs, brochure, newsletter, product catalogue, press release, client notice etc.;
  • Create educational content, webinar and live streaming;
  • Work closely with all relevant functions to establish marketing strategy, plans and policies;
  • Conduct marketing research and analysis to monitor the effectiveness of campaigns;
  • Negotiate marketing agreements, contracts and materials with different external parties;
  • Keeping track of new financial products and global market trend;
  • Maintain the Corporate Website for Wealth Management Business (www.citics.com.hk);
  • Act as coordinator and project teammate for all business units to consolidate requests / feedbacks from all business units and make suggestions to senior management;
  • Participate in Ad hoc assignment / projects

 

Requirements

  • Bachelor Degree holder in Marketing, Business, Communications or related disciplines;
  • Minimum 5 years' relevant experience, preferable in financial industry or brokerage/securities firm;
  • Experience in Strategic Marketing Planning in large corporation is a definite advantage;
  • Experience in Website revamp / promotion in WeChat or familiar with PRC media is preferred;
  • Excellent marketing sense and project management skills;
  • Strong interpersonal, communication, presentation and analytical skills;
  • Able to work under pressure and meet tight timeline;
  • Good command of written and spoken English, Cantonese and Mandarin
  • Strong PC knowledge, proficient in MS Office, PowerPoint, graphic design tool such as Photoshop & Illustrator and Web Based Applications is preferable;
  • Candidates with more experience will be considered as Manager

If you are seeking a dynamic environment in which to build your career in CLSA, please send your resume via Apply Now.

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