Assistant Manager or Senior Officer – Product Marketing - Insurance company

Responsibilities:

• Design and implement promotional campaigns to achieve the objectives set under the company's marketing strategies
• Derive pre-campaign analysis and post-campaign evaluation to support budgeting and program evaluation
• Manage the end-to-end marketing process from campaign design, negotiation with external and internal parties, marketing collaterals development, campaign logistics, budgeting, gift-fulfilment process, to post-campaign monitoring and support
• Develop marketing collaterals including marketing brochures, product factsheets, launch pack and other supporting sales materials
• Update and maintain the marketing collaterals for all channels in order to meet the latest internal and/or regulatory requirement

Requirements:

• University degree preferably in Business and Marketing;
• 5-7 years experience, preferably in insurance or financial product marketing;
• Experience in campaign management, and marketing materials development and printing production
• Strong analytical, project management, and copy writing
• Proficiency in spoken and written Chinese and English;
• Strong PC skills including MS Word, Excel, PowerPoint and Chinese Word Processing;
• Creative, good team player, organized and attentive to details, able to work under pressure and meet tight deadlines.
• Candidate with less experience will be considered as Senior Marketing Officer