Job ref no.: 88342792-R-0003533 (CT3119781-01#0065)
FWD Life Insurance Company (Bermuda) Limited

Assistant Manager, Product Marketing

FWD Life Insurance Company (Bermuda) Limited

FWD spans Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Hong Kong, FWD offers life and medical insurance, general insurance, employee benefits, and financial planning. FWD is focused on creating fresh customer experiences, with easy-to-understand and relevant products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

FWD is the insurance business of investment group, Pacific Century Group. The life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies. While FWD Life Insurance Company (Bermuda) Limited has been affirmed .A3・ by Moody's and .A・ by Fitch, FWD General Insurance Company Limited has also received .A・ rating from Fitch, all with a stable outlook.

In Hong Kong & Macau, FWD has been providing quality services to around 534,000 customers with over 730 staff.

If you are looking for a company where can fuel your inspiration and cultivate your expertise, join us on our exciting journey.


You will be the member of the marketing team supporting the development of strategies and programs driving customer-oriented product and service marketing across through-the-line communication channels and touch points. Planning and leading the implementation of ATL/BTL, digital, social, content campaigns to meet desired objectives including but not limited to awareness, understanding of products and services, trigger insurance needs, generate quality leads, etc.

The Job

  • Support the development of holistic product marketing plan to balance different needs like branding, product and sales.
  • Plan and implement effective and creative communications for products and services that deliver results according to the set goals.
  • Oversee and manage all product marketing materials to customers, including but not limited to product brochures and leaflets, website and digital contents, etc.
  • Monitor campaign performance and be agile to provide solution to optimize campaign results towards defined goals and business objectives.
  • Liaise and manage external agencies and suppliers to ensure timely and smooth implementation of marketing projects.

The Person

  • Creative self-starter that takes initiative and is motivated by challenges, setbacks and changes. Have a ready mindset to drive innovative change in marketing.
  • Solid experience in product marketing in driving business results.
  • A problem solver and team player with the ability to develop solutions based on business needs.
  • At least 5 years solid marketing experience in driving creative and effective marketing programs to achieved desired objectives. Experience in financial industry will be a plus.
  • Strong project management skills including organization and time management.  Demonstrable experience in leading and driving projects requires collaborations of different stakeholders and partners in a defined time frame.
  • Good interpersonal skills interacting with internal and external stakeholders, partners, and vendors.
  • Excellent written and verbal communication skills in English and Chinese.
  • University degree in business, marketing or a related discipline.

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.

More job information
Job ref no. 88342792-R-0003533 (CT3119781-01#0065)
Job Function
Employment Term
  • Full-time
  • 5 years - 15 years
Career Level
  • Middle management level
  • Degree