Job ref no.: Assistant Manager, SME Product Development
Dah Sing Financial Group

Assistant Manager, SME Product Development

Dah Sing Financial Group

Reporting to Senior Manager, Product Development & Portfolio Management, you are expected to assist the Manager / Senior Manager to grow SME CASA & lending business by coordinating channels and bank’s units, such as branches, direct channels, to promote different banking products and assist to formulate and launch effective marketing campaigns to deliver business targets.

Main Responsibilities:

  • Execute effective business development strategies and marketing plans to achieve bank’s business objectives
  • Coordinate sales channels and supporting units to grow SME deposit portfolio and SME lending business
  • Assist to design, plan and implement end-to-end sales and marketing campaigns to acquire customers, increase product usage and cross-selling to strengthen customers’ banking and transacting capabilities.
  • Work closely with all internal departments to grain their support for smooth program launch.
  • Assess and incorporate latest regulatory and compliance requirement in execution.
  • Proactively analyze competitors’ business and marketing activities to understand market trend.
  • Monitor campaign response and prepare the program result tracking
  • Budget and expenses management (including invoice settlement)
  • Assist to conduct regular sales performance review

Incumbent Requirements:

  • Degree holder or above in Business Administration, Marketing or related disciplines
  • 5 years of experience in retail banking business, exposure to branch operation is preferable
  • Knowledge in overall banking products, operation & process flow, marketing activities, segment management and management skill
  • Good communication & interpersonal skill, analytical and track record of effective marketing campaigns is an advantage
  • Good team player and detail oriented
  • Able to work under pressure and tight schedule
  • Good command of both written and spoken English and Chinese 

Please note that only shortlisted candidates will be notified.


More job information
Job ref no. Assistant Manager, SME Product Development
Job Function
Work Model
  • On-site / At the workplace
Employment Term
  • Permanent
  • Full-time
  • 5 years - 10 years
Career Level
  • Middle management level
  • Degree