Reporting to Senior Manager, Product Development & Portfolio Management, you are expected to assist the Manager / Senior Manager to grow SME CASA & lending business by coordinating channels and bank’s units, such as branches, direct channels, to promote different banking products and assist to formulate and launch effective marketing campaigns to deliver business targets.
Execute effective business development strategies and marketing plans to achieve bank’s business objectives
Coordinate sales channels and supporting units to grow SME deposit portfolio and SME lending business
Assist to design, plan and implement end-to-end sales and marketing campaigns to acquire customers, increase product usage and cross-selling to strengthen customers’ banking and transacting capabilities.
Work closely with all internal departments to grain their support for smooth program launch.
Assess and incorporate latest regulatory and compliance requirement in execution.
Proactively analyze competitors’ business and marketing activities to understand market trend.
Monitor campaign response and prepare the program result tracking
Budget and expenses management (including invoice settlement)
Assist to conduct regular sales performance review
Degree holder or above in Business Administration, Marketing or related disciplines
5 years of experience in retail banking business, exposure to branch operation is preferable
Knowledge in overall banking products, operation & process flow, marketing activities, segment management and management skill
Good communication & interpersonal skill, analytical and track record of effective marketing campaigns is an advantage
Good team player and detail oriented
Able to work under pressure and tight schedule
Good command of both written and spoken English and Chinese
Please note that only shortlisted candidates will be notified.
The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.
Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.