Job ref no.: HRD/CDAMM/09072018
Cafe De Coral Holdings Limited 大 家 樂 集 團 有 限 公 司

Assistant Marketing Manager - Casual Dining

Cafe De Coral Holdings Limited
大 家 樂 集 團 有 限 公 司

  • 5-day week
  • Discretionary bonus
  • Marriage leave
  • Medical plan

Key Responsibilities:

  • Formulate and execute marketing & category management strategies and marketing plan to achieve business objectives;
  • Plan and execute marketing campaigns that fully integrate marketing activities and PR initiatives;
  • Responsible for new product development from concept, menu engineering to product launch;
  • Conduct market research to analyze market trend, consumers' insight and undertake analysis on competitors activity;
  • Identify and build marketing communication in both digital & non-digital platform to promote and maximize brand exposure and profitability;
  • Solicit joint promotions, manage Advertising &Promotion budget, prepare sales forecast and conduct business analysis to evaluate the effectiveness of marketing campaign;
  • Create and execute a tactical marketing calendar that delivers the marketing strategy and that includes key targets, target insights, objectives and strategies that culminate in Marketing and Media calendars and for measurement of success;
  • Coordinate with operation team to evaluate sales performance and take appropriate LSM action to drive the business;
  • Liaise with internal departments and external agencies (such as design agency & printers) to ensure the smooth execution of marketing programs


  • Bachelor degree in Marketing, Communications, Business or related discipline;
  • Minimum 5 years’ solid marketing experience with at least 3 years in supervisory role in multi-brands environment is preferable;
  • Experience in Hong Kong's catering industry is a definite advantage;
  • A strategic thinker with sharp business acumen and possesses strong planning, communications and analytical skills;
  • Highly committed and eager to drive initiatives and achieve results;
  • Excellent command of both written and spoken English and Chinese.

Interested parties please send full resume with PRESENT & EXPECTED SALARY to Ms. Lin by email at [via CTgoodjobs Apply Now ] or by mail to Ms. Lin, Human Resources Department, 10/F., Cafe de Coral Centre, No. 5-13 Wo Shui Street, Fotan, Shatin, N.T.(Please quote Reference No. on envelope or as email subject)


All information received will be kept in strict confidence and be used for employment related purpose only.

More job information
Job ref no. HRD/CDAMM/09072018 (CT3116360-01#0032)
  • N/A
Job Function
  • Shatin
Employment Term
  • Permanent
  • Full-time
  • 5 years
Career Level
  • Middle management level
  • Degree