Posted on 2021-10-07
PrimeCredit Limited

Assistant Marketing Manager, Digital Channel

PrimeCredit Limited

About this company


  • Assist to launch and manage Customer Data Platform from end-to-end for digital new acquisition and cross-selling, and creative development of related content
  • Manage and administer all Company websites and apps to maintain its user-friendliness, functionality, attractiveness and security
  • Manage Projects of Customer Data Platform, Marketing Automation and AI Machine Learning (including Salesforce, Tealium and Pega, etc.)
  • Coordinate with support teams on Company websites and apps development, revamp and maintenance
  • Monitor and analyze website and apps performance including traffic, user behavior, conversion paths, etc. by Google Analytics, Firebase and other tracking tools in order to provide optimization recommendation
  • Analyze the website/apps layouts, structure, map, URL structure, HTML coding, navigation systems, SEO/ASO, etc. to improve the search rankings and enhance the visibility
  • Perform end-to-end UAT testing for all digital projects
  • Implement A/B testing to improve UX/UI and conversion rate of websites and apps
  • Act as the checker to push the website and apps contents in production to ensure the functionality and efficiency of website and apps infrastructure
  • Responsible for Tealium Tag, GTM, and Media Tag management



  • University degree holder in Marketing, Business, Information System or related disciplines
  • At least 5 years of experience in marketing (finance marketing is preferable) or digital projects with working knowledge of website management tools and WordPress
  • Solid knowledge of SEO, SEM/Double Click Search, Google Tag Manager, Tealium, Google Analytics and DoubleClick Campaign Manager
  • Working knowledge of Salesforce Marketing Cloud or other related marketing tools
  • Proficient in HTML/CSS, HTTP, XML, knowledge of SQL and Javascript is preferable
  • Strong business acumen and exhibits strong balance of creativity and analytical skills
  • Good team player and self-motivated with good interpersonal, problem solving and organization skills
  • Able to work under pressure and meet tight deadline with strong sense of responsibility
  • Proficient in MS Office Applications including Chinese word processing
  • Excellent command in both spoken and written English and Chinese


This is a very rewarding and exciting opportunity. We offer an attractive remuneration to the successful candidates. Please forward your resume with present and expected salary by clicking Apply Now or complete the online application form at

To know more about PrimeCredit, please visit our websites

All applications will be treated in strict confidence and only be used for recruitment related purpose.

More job information
Job Function
  • Wanchai
Employment Term
  • Permanent
  • Full-time
  • 5 years - 7 years
Career Level
  • Middle management level
  • Degree
  • 5-day week
  • 13-month pay
  • Compassionate leave
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Examination leave
  • Family medical plan
  • Flexible working hours
  • Housing allowance
  • Insurance plan
  • Loan availability
  • Marriage leave
  • Medical plan
  • … + 9 more