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Posted on 2021-10-12
One-Eight-One Hospitality Management Limited

Assistant Marketing Manager, Food and Beverage

One-Eight-One Hospitality Management Limited

In this role the candidate will be responsible for the support and devising and implementing Marketing strategies for One-Eight-One Hotel and Serviced Residence Food and Beverage Departments outlets. You will manage and support campaigns, project budgets and timelines, working closely with internal and external teams to build brand awareness and maintain brand consistency across all promotions and communications platforms. This is a unique role where you will support and lead the Marketing team, as well as being an integral part of the Operations team given the exciting growth nature of a business.

JOB RESPONSIBILITIES

  1. Define the opportunity: Develop Marketing strategy (12-month) and monthly tactical plan plus timeline for effective implementation of Marketing initiatives, including seasonal activity, festival related activity, promotional events, community engagement and in-store activities and advertising channels
  2. Define target audience: Gain customer insights, best practice from guests’ feedbacks and comments, other markets, and local competitors as key input.
  3. Support and develop the offer: Direct report to the Director of Food and Beverage and work with the Executive Chef and outlet management to create and adjust the Marketing offerings, plan food and beverage promotions according to the market need, seasons, local festivals and special events. The offerings should always be aligned with elevating the brand image.
  4. Build creative content: Manage the content creation with key message and visual for each campaign with the help of the in-house designer/ external agency.
  5. Connect to the right channels: Create awareness and build restaurants reputation in the local market, particularly through landlord relationships, delivery platforms, social media platforms and all potential marketing collaboration partners.
  6. Review and analysis: Ensure that all Marketing related activities are in line with the Company Sales and Profits and are within Marketing budget. Help operation to set goals to improve online ratings and develop tactical ways to deliver.
  7. Support in the analysis of sales platforms and online social media and able propose corrective measures when needed.
  8. Establishes and maintains relationships with industry influencers and key strategic partners to gain venue market share.
  9. Keep updated on local and international food trends, competitor offers and market developments, ensuring that we come up with sales, marketing and events offers that are competitive in the marketplaces in which we operate.
  10. Ensure the Marketing structure is organized in a way that ensures all marketing & PR related activities are met, including appointment and management of external agencies where required
  11. Attend key industry events, representing the Food and Beverage Department of One-Eight-One Hotel & Serviced Residence as a voice in the industry.
  12. Develop and maintain the department’s internal marketing on-brand materials such as Company logos and other external touch points
  13. Maintenance of social media channels and customer relationships

 

REQUIREMENT

  1. Minimum 6 years of solid working experience in Marketing/ Communications, ideally from Public Relations agencies or Food & Beverage industry
  2. Bachelor's Degree in Marketing or a related field required
  3. Effective communicator with strong presentation skills
  4. Highly developed, demonstrated teamwork skills and excellent problem solver
  5. Strong Marketing campaign and budget management skills
  6. Experience in managing external PR and communication consulting firms and contractors
  7. Ability to work independently and effectively under pressure
  8. Excellent verbal and written communication skills
  9. Fluent in English, Mandarin and Cantonese/ other foreign language would be an advantage
  10. Conversant with MS Office applications
  11. People and customer-oriented, be a motivator, self-starter, and team builder
  12. Displays initiative and creativity, commits to professional values and able to take responsibility for his/her own action

 

Interested parties please send your full resume with your current and expected salary to [via CTgoodjobs Apply Now ].

We are an equal opportunity employer. Personal data collected will be treated in strict confidence and for recruitment purpose only.
 

More job information
Salary
Job Function
Industry
Experience
  • 6 years - 8 years
Career Level
  • Middle management level
Education
  • Degree
Benefits
  • 5-day week
  • Birthday leave
  • Compassionate leave
  • Competitive pay
  • Discretionary bonus
  • Education subsidies
  • Free duty meal
  • Marriage leave
  • … + 3 more