Job ref no.: CTC-11626
now TV

Assistant Marketing Manager / Marketing Manager

now TV

  • 5-day week
  • Insurance plan
  • Medical plan

As a member of Now TV marketing team, you will lead a small team to manage the marketing of sports genre to achieve customer engagement and viewership, business targets and objectives. Major duties include but not limited to:

  1. Defining the core positioning and unique selling propositions for the sports TV contents.
  2. Analysing viewership trend and identifying consumer insights for the development of marketing initiatives.
  3. Planning and managing the social media content development and media buy strategy, as well as to engage social media partnership to expand reach and engagement.
  4. Planning and managing the execution of marketing initiatives, especially through customers touch points and event managements.
  5. Maintaining a productive relationship with content partners, business partners, local sports associations and entities to plan and formulate win-win partnership.
  6. Conducting regular viewership analysis, social media reports and collect market intelligences to evaluate business effectiveness, as well as to identify threats and opportunities.
  7. Maintaining an effective workflow with content partners and stakeholders to facilitate a timely delivery of content and promotion materials.

The Person

  • University graduate in Marketing, Business Administration or related discipline.
  • At least 10 years of experience in marketing, and 2 years in managerial position.
  • Strong knowledge in various spectator sports type is a must and knowledge of social media best practices is a plus.
  • Demonstrate strong interpersonal skills with stakeholders and partners.
  • Able to cope with pressure and meets tight deadlines.
  • Act as a mentor to motivate the team to accomplish goals with efficiencies and effectiveness.


We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, stating your present and expected salary to Human Resources Department by:

Post: 6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong
Fax: (852) 2827 8322

For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (, a copy of which will be provided immediately upon request.