Work with the Marketing Manager to develop and implement effective marketing strategies to support the brand to be a world-renowned tourist attraction
Initiate creative marketing and PR activities to maximise the exposure of the company, and increase visitorship and per capita spend in the Peak Tower
Play an active role to plan and execute cost effective marketing programmes. Ensure market-appropriate implementation of local/oversea marketing and communication activities as per seasonal brand direction, annual strategic plan
Ability to make up corporate communication material to the public both in English communication and Chinese communication including speeches script, presentation, writing press releases etc
Manage corporate company profiles/ newsletters/ websites/ CRM database update
Pitch media, manage digital initiatives to generate noise and maximize coverage
Develop niche markets and new regional markets through marketing cooperation
Identify potential brand-compatible partnerships for joint promotions
Degree holder in Marketing, Public Relations, Brand Communication or related disciplines.
Minimum 7 years of experience in related industry, having relevant marketing experience of heritage and dynamic brands is an advantage
Good experience in marketing field, namely marketing promotions, advertising, brand communication
Analytical, independent, creative, self-motivated, with an attention to detail
Good command of written and spoken English and Chinese, Putonghua is a plus
Excellent communication, negotiation and interpersonal skills
Attractive remuneration package will be offered to the right candidate including 5-day work week, 12-15 days annual leave, public holidays, meal allowance, non-contribution retirement scheme, medical and dental insurance, personal accident and life insurance, discretionary bonus and free Peak Tram ride.
Please apply online with full resume stating current and expected salary to the Director of Human Resources.
Personal data collected will be used for recruitment purposes only and will be treated in the strictest confidence.
Applicants who do not hear from us within two months may consider their application unsuccessful. Personal data of an unsuccessful applicant will be destroyed within six months.