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Job ref no.: CT3130359-01#0001
Goldin Dining Group Limited

Assistant Patronage Development Manager

Goldin Dining Group Limited

PDM / APDM is responsible for development, execution, and continuous refinement of multi-channel Consumer Relations and the development of programs and Consumer Relation strategies; focuses on the loyalty and retention marketing strategies.

PDM / APDM has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.

The position of PDM /APDM demands extensive cross-functional collaboration, good communication skills, excellent project managerial skills, creative skills, and a process-focused aptitude that will enable the CRM Manager to effectively execute multiple responsibilities and deliverables.

Responsibilities

1) Management and Strategy

  • plays the main role of managing the business’s day-to-day consumer relations protocols, their refinement, CRM segmentation, onsite personalization, and product recommendation programs and platforms
  • manages key vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails, among other multi-channel communications
  • is tasked with overseeing the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs.
  • format of ongoing CRM strategies as well as the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize patrons’ lifetime value and return rates
  • structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact
  • oversees and coordinates the implementation of new CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the internal IT department, third-party ecommerce providers, and email service providers
  • oversees direct communications with patrons
  • leads in deciding on the CRM platforms, structures, and architecture in order to guarantee that patron relations are carried out seamlessly across the business

2) Analytical/Technical Skills

  • is tasked with business-wide consumer analytics and behavioral reporting, for example, he is responsible for the development of patron segmentation models along with internal and external analysts and based on common characteristics inclusive of purchase history, consumer type,
  • consumer behavior, and demographics. He drives the continuous optimization of on-site product recommendations, cross-selling and merchandising opportunities based on segmentation models and desired actions
  • implements relevant, approved online marketing campaigns, as well as offers for cross-platform communications that are founded on segmentation models and the business’s goals
  • provides strategic guidance to CRM strategies that will be inclined to drive maximum ROI.
  • performs patron Journey Mapping and analyzes business touch-points in order to increase the business’s commercial opportunities

3) Collaboration

  • works closely with various departments in the business, inclusive of the senior management and key stakeholders in an effort to develop and launch suitable digital marketing initiatives
  • works closely with the IT department in an effort to better understand all CRM feeds and data flowing in and out of CRM program management tools
  • ensure that all data is flowing properly and alert to related stakeholders any issue in the CRM campaigns
  • work with third-party vendors in order to improve consumer communications and remarketing campaigns
  • works closely with senior CRM management and key stakeholders in developing the consumer loyalty vision for the business and instilling that vision across the organizational departments and contact points, for example, social, web, mobile, email.
  • collaborates with the senior management in building conversion metrics and ensuring consistency in all consumer contact initiatives and programs

4) Consumer Relations

  • takes initiative in directly reaching out to consumers in an effort to gather feedback and ensure that the business’s consumer relations programs are effective and that they are of high quality and standards and also that they facilitate the execution of successful marketing campaigns enabling consumer loyalty.

5) Opportunity

  • guide CRM campaigns and introduce new capabilities for the purpose of meeting emerging business needs and market trends
  • shares new and emerging CRM best practices across the business in order to give the business a competitive edge over competition in consumer acquisition
  • is tasked with conducting post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns
  • maintains a strong knowledge and understanding of the current and emerging eCommerce strategies, trends, and techniques that consistently give the business a lead in consumer acquisition within the market

Required Qualifications

Education
a Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administration, Economics, Finance, or any other related field. The equivalent of the same in working experience is also acceptable.

Experience

  1. must have had at least 3 years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting
  2. have experience working with multiple communication channels in consumer interactions
  3. have had some experience in basic set-ups and development of corporate-level CRM programs and campaigns

Analytical Skills

  1. has to possess strong analytical skills coupled with project management and planning skills
  2. must demonstrated a substantial knowledge in CRM segmentation, campaign management, direct marketing, offer management, data mining, interactive marketing, database marketing, and email marketing.

Communication Skills

  1. must have excellent communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting
  2. will also create reports and strategic proposals that will be presented to the management
  3. must possess excellent written and verbal communication skills that will ensure these reports and presentations are clear, concise, and convincing
  4. interacts with patrons for the purpose of gathering information on the effectiveness of CRM programs and campaigns
  5. possess excellent communication skills that will guarantee he is able to acquire accurate information and convey this back to the business, which will be subsequently used for improvement of CRM initiatives.

Ms Office/Software

  1. must be highly proficient in Ms Office for the purpose of creating not only verbally but also visually engaging reports and presentations for CRM management, collaborating personnel, and key stakeholders.

Interpersonal Skills

  1. has to possess in order to ensure effective execution of his duties
  2. must be customer-service orientation
  3. demonstrate an ability to work in a fast-paced environment with ease
  4. be self-motivated and proactive
  5. have an insatiable thirst for knowledge
  6. have critical attention to detail
  7. be able to prioritize and meet deadlines while working on multiple projects
  8. have creative problem-solving skills

People Skills

  1. must also have an ability to create strong, meaningful, and long-lasting relationships
  2. be likeable and easily relatable in order facilitate cross-functional interactions and, most importantly, consumer relationships.
  • Excellent command of written and spoken Cantonese, English and Mandarin
  • More experience will be considered as Patronage Development Manager
     

We offer attractive remuneration and fringe benefits to the right candidates. Interested parties please send full resume to [via CTgoodjobs Apply Now ]

For more information about us, please visit our websites at http://dining.gfgc.com.hk/

Personal data collected will be used for recruitment purpose only.

More job information
Job ref no. CT3130359-01#0001
Salary
Job Function
Industry
Location
  • Kowloon Bay
Employment Term
  • Permanent
  • Full-time
Experience
  • 3 years - 8 years
Career Level
  • Middle management level
Education
  • Degree
  • Master's degree
Benefits
  • 5-day week
  • Dental plan
  • Discretionary bonus
  • Insurance plan
  • Meal allowance
  • Medical plan
  • 12 days up annual leave
  • Group staff discount
  • Education and training provided
  • Birthday voucher
  • … + 5 more