Job ref no.: CT3118621-01#0124
Magic Search Limited

Assistant Public Relations Manager (Luxurious Retail, lifestyle & Art)

Magic Search Limited

  • 5-day week
  • Discretionary bonus
  • Medical plan


A global high-end retail, lifestyle and art brand is planning to strengthen its branding strategies and is currently looking for innovative individuals with a pioneering mindset to join the team as Assistant Public Relations Manager.

Key responsibilities

  • Reporting to the Public Relations Manager, the Assistant Public Relations Manager is expected to strengthen the brand’s public appeal in an all-round profession and build brand awareness territory-wise through strategic media planning.
  • Formulate promotional and pr plan including communication strategy, goals, budget and execution plans for art galleries, museums, conceptual projects etc
  • Communicate PR concepts, events and brand projects to the press and monitor reports and public awareness
  • Strengthen media relationships in various areas (e.g. lifestyle, art, finance, business) and establish new contacts with local press, influencers, freelance writers and journalists and media outlets; Handle media inquiries
  • Media invitation / guests and influencers RSVP to press and promotional events including grand opening, press conference, workshops and seminars, luncheons, press preview etc
  • Responsible for Media featured articles and write-up pitching, line up interview arrangement on local printed and online media, broadcast and digital channels
  • Collaborate with event team in project execution and communications strategies
  • Promote brand awareness as a trendsetting luxury lifestyle and art brand
  • Manage the production and publication of promotional materials, PR publications, articles and reports; gatekeep for interview and byline articles


  • Minimum 5 years of experience in PR, communications, event management marketing and/ or advertising with at least 3 years supervisory/ managerial experience
  • Marketing and communications experience gained with luxury brands, retail sector, top-tier property management or PR agencies is highly preferred
  • Established media network and digital media experience in all-round fields (lifestyle, art, featured, business, finance, education)
  • Motivated, creative thinking, attention to details
  • Excellent communication and leadership skills, with strong presentations skills towards press
  • Strong problem-solving skills, exceptional time management and the ability to multi-task and prioritize tasks in a fast-paced environment
  • Copywriting, editing, translation and relevant skills is a must
  • Lifestyle conscious and trend savvy is advantageous

We offer attractive remuneration package to the right candidates. Interested applicants may send in a full resume with current salary, expected salary and availability. Only shortlisted candidates will be contacted.