Job ref no.: CT3113009-01#0180
adidas Hong Kong Ltd

Assistant/ Specialist Brand Communications, Sport Style (contract end: 31 Dec 2018)

adidas Hong Kong Ltd

  • 5-day week
  • Flexible working hours

Purpose & Overall Relevance for the Organization:

  • To assist in the adidas brand (Sport Style - Originals), especially in Public Relations and Above-the-line communications as the best sports brand in HK.
  • Executing processes to continuously create positive reputation for our brand from mass media; further building adidas as the best sports brand
  • Budget: Follow PR/Brand Communications budget as set per the marketing plan 


Planning and Execution

  • Assist in development of Public Relations and Brand Communications plans according to marketing strategy for adidas (Sport Style - Originals)
  • Assist in building good relationships with the media that will ultimately allow adidas to communicate our core concept message, product information and events more effectively and efficiently
  • Pro-actively work with the product marketing team in developing the message / press releases required for product features
  • Support non-campaign products through PR pitching and advertorial 
  • Assist in marketing support assets creation, such as key visuals and moving content 
  • Collaborate with other marketing functions to execute an integrated marketing plan
  • Support on analyzing ROI with data and references
  • Monitor competitors’ activities and provide suggestions to defend our position in the market


  • Assist in management of Marketing Working Budget spend reports and tracking sheets; follow internal finance procedures; on-going commitment forms and payment request management

System and Processes

  • Work closely with PR agencies and media for product pitching and story-telling
  • Maintain close relationships with key media, partners, blogger, KOLs and snearkerhead commuity
  • Work closely with China and global to leverage resources and adapt to Hong Kong needs
  • Work closely with media and creative agencies for media plan and assets development
  • Provide full support in the execution of ATL campaign and advertorials
  • Assist in event organization and retail activation
  • Manage media monitoring proceduce and clipping reports
  • Explore and assist in sponsorship of event, concerts, movies, etc
  • Explore any new creative media opportunities
  • Assist in ad-hoc media enquiries
  • Ad hoc duties as assigned by immediate supervisor or Department heads 


  • 1-2 years experience in the marketing department of a global consumer goods brand, PR or advertising agency serving global consumer goods brands
  • Fresh graduate will also be considered as Brand Communications Assistant
  • University Degree in marketing/ communications or related field is needed
  • Good knowledge and strong interest in sports/ street fashion and trends 
  • A fashion enthusiast
  • A passion for and an understanding of sports
  • Effective communication skills
  • Strong negotiation skills & Interpersonal skills
  • Strong numeric analytical skills 
  • Organizational skills
  • Time management
  • Pressure management
  • Proficient in MS applications: Outlook, Word, Excel, PowerPoint
  • Excellent written and spoken English and Chinese
  • Contract end date: 31 December 2018 

We offer competitive package to the right candidate.


Interested parties please send cover letter and resume with current and please click Apply Now for application.


All information obtained will be kept in strict confidential and will be used for recruitment purpose only.

More job information
Job ref no. CT3113009-01#0180
  • N/A
Job Function
  • Kwun Tong
Employment Term
  • Contract
  • 1 year - 2 years
Career Level
  • Entry level
  • Degree