Posted on 2022-08-09
Shanghai Commercial Bank Ltd.

Assistant Vice President, Customer Segments

Shanghai Commercial Bank Ltd.


  • Conduct ad-hoc market intelligence studies for analysing current market conditions and competitors’ information; work with Analytics team to derive portfolio analysis for marketing planning
  • Collaborate with different departments to develop and drive marketing initiatives to acquire new retail customers, grow existing portfolio and improve product cross-selling, with aims to enhance customer loyalty, improve customer profitability and product penetration rate.
  • Identify gaps on customer experience and generate new ideas to enhance customer journeys through various customer touchpoints including conventional and digital/ social media platforms
  • Monitor and review all marketing activities and results; oversee the marketing budget and expenses
  • Liaise with internal and external parties on new promotion idea and the arrangement of marketing activities and fulfilment logistics
  • Work with internal departments in developing marketing collaterals to support promotion campaigns; ensure all marketing materials and activities are in compliance with internal guidelines and regulatory requirements.
  • Manage and coordinate the administration and on-going membership promotion activities and customer base analysis for segment package.


  • Degree holder in Business Administration, Marketing or in related disciplines
  • Minimum 10 years' working experience with over 6 years’ working experience in segment or customer experience in banking
  • Experience in handling and interpret numbers from campaign results, portfolio analysis
  • Team player with good people and project management skills, detail-oriented, independent and self-motivated
  • Proficient in MS Office applications
  • Good command of spoken and written English and Chinese

Attractive remuneration package will be offered to the right candidates. Interested parties please send your full resume with current and expected salary to the Human Resources Division [via CTgoodjobs Apply Now ] or by post to G.P.O. Box 139, Hong Kong.

Please visit us at for more information about our Bank.

All personal data collected will be used for recruitment related purposes strictly in accordance with the Bank's personal data policies, a copy of which will be provided immediately upon request by contacting our Personal Data Compliance Officer. Applicants who are not contacted within two months may consider their applications unsuccessful and the personal data collected from the applicants will be retained for no longer than two years from the date of rejection during which the applicants may be considered for other suitable positions within the Bank. 

More job information
  • 5-day week
  • 13-month pay
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Insurance plan
  • Medical plan
Job Function
  • Central
Employment Term
  • Permanent
  • Full-time
  • 10 years - 15 years
Career Level
  • Senior management level
  • Degree