Posted on 2022-06-27
Shanghai Commercial Bank Ltd.

Assistant Vice President / Manager – Digital Marketing Modeller

Shanghai Commercial Bank Ltd.

This role is to propose dynamic customer segmentation supported by data insights generated by AI analytics to enable customized marketing to targeted SME segment, utilizing social media and external channels. Duties include:


  • Develop an operating model to enable funnel analysis to map out the customer journey on digital channels and to identify opportunities for capturing sales leads, customer conversion, engagement and referral.
  • Lead and manage the digital marketing campaigns including channel optimization, personalization, content targeting and performance monitoring.
  • Explore and develop business scenario on digital marketing specific to the targeted SME segment.
  • Issue post, blogs and articles regularly on various social media to promote our service and leverage data, business insights, research, learning to facilitate and enrich social media contents.
  • Recommend relevant external and internal data sources to facilitate digital marketing.


  • Degree holder in Marketing, Information Technology, Business Administration or in related disciplines.
  • Minimum 5 years of practical experience in digital marketing.
  • Strong analytical, interpersonal and communication skills with non-technical and technical audiences.
  • Self-motivated and able to work under pressure.
  • Good command of written English and Chinese.

Attractive remuneration package will be offered to the right candidates. Interested parties please send your full resume with current and expected salary to the Human Resources Division [via CTgoodjobs Apply Now ] or by post to G.P.O. Box 139, Hong Kong.

Please visit us at for more information about our Bank.

All personal data collected will be used for recruitment related purposes strictly in accordance with the Bank's personal data policies, a copy of which will be provided immediately upon request by contacting our Personal Data Compliance Officer. Applicants who are not contacted within two months may consider their applications unsuccessful and the personal data collected from the applicants will be retained for no longer than two years from the date of rejection during which the applicants may be considered for other suitable positions within the Bank. 

More job information
  • 5-day week
  • 13-month pay
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Insurance plan
  • Medical plan
  • Paid overtime
Job Function
Employment Term
  • Permanent
  • Full-time
  • 5 years - 10 years
Career Level
  • Senior management level
  • Degree