Posted on 2022-08-09
Shanghai Commercial Bank Ltd.

Assistant Vice President / Manager – Digital Marketing Modeller

Shanghai Commercial Bank Ltd.


  • Explore and develop use cases on digital marketing specific to the targeted SME segment
  • Conduct dynamic customer segmentation supported by data insights generated by AI analytics to enable customized marketing to targeted SME segment utilizing social media and external channels
  • Leverage data, insights and learnings to facilitate social media content development
  • Develop an operating model to enable funnel analysis to map out the customer journey on digital channels and to identify opportunities for enhancing lead capture, customer conversion, engagement, and referral
  • Recommend relevant external and internal data sources to facilitate digital marketing
  • Lead and manage the digital marketing campaigns which include channel optimization, personalization, content targeting, performance monitoring


  • Degree holder in Marketing, Information Technology, Business Administration, or related disciplines
  • A minimum 3 years of practical experience in digital marketing
  • Strong analytical, interpersonal and communication skills with non-technical and technical audiences
  • Must be a team player and good at relationship building
  • Self-motivated and able to work under pressure
  • Good command of spoken and written English and Chinese

Attractive remuneration package will be offered to the right candidates. Interested parties please send your full resume with current and expected salary to the Human Resources Division [via CTgoodjobs Apply Now ] or by post to G.P.O. Box 139, Hong Kong.

Please visit us at for more information about our Bank.

All personal data collected will be used for recruitment related purposes strictly in accordance with the Bank's personal data policies, a copy of which will be provided immediately upon request by contacting our Personal Data Compliance Officer. Applicants who are not contacted within two months may consider their applications unsuccessful and the personal data collected from the applicants will be retained for no longer than two years from the date of rejection during which the applicants may be considered for other suitable positions within the Bank. 

More job information
  • 5-day week
  • 13-month pay
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Insurance plan
  • Medical plan
  • Paid overtime
Job Function
Employment Term
  • Permanent
  • Full-time
  • 3 years - 8 years
Career Level
  • Senior management level
  • Degree