banner
Job ref no.: CT3118792-01#1139
Shanghai Commercial Bank Ltd.

Assistant Vice President, Marketing Communications

Shanghai Commercial Bank Ltd.

Responsibilities :

  • Strategic planning : Plan, lead and implement the Bank's marketing and promotional campaigns
  • Center of Excellence : Act as a functional center of expertise providing marketing communications advisory services to business owners
  • Marketing communications : Lead a small team to develop a wide range of marketing and promotional materials, and execute the plans via different channels including ATL/BTL, branch and digital
  • Competitive analysis : Monitor and benchmark peers' marketing activities, and conduct post-campaign review to evaluate and analyze the effectiveness of the Bank's marketing programs
  • Branding : Collaborate with business and support functions to effectively build and promote the Bank's brand
  • Compliance : Ensure the marketing programs and materials are in full compliance with the Bank's guidelines and external regulatory requirements

Requirements:

  • Degree holder in Marketing, Communications or related disciplines
  • Minimum 12 years of experience in marketing communications, preferably in banks or financial institutions with at least 5 years at supervisory level
  • Good business, marketing and design sense
  • Solid knowledge in print/multimedia production, digital marketing and social media
  • Strong leadership and project management skills
  • Proactive with "can-do" attitude and creative mindset
  • Excellent command of both written and spoken English and Chinese (including Putonghua)

Attractive remuneration package will be offered to the right candidates. Interested parties please send your full resume with current and expected salary to the Human Resources Division via email to [via CTgoodjobs Apply Now ] or by post to G.P.O. Box 139, Hong Kong.

Please visit us at www.shacombank.com.hk for more information about our Bank.

All personal data collected will be used for recruitment related purposes strictly in accordance with the Bank's personal data policies, a copy of which will be provided immediately upon request by contacting our Personal Data Compliance Officer at the above email address. Applicants who are not contacted within two months may consider their applications unsuccessful and the personal data collected will be destroyed within 12 months of receipt.