Job ref no.: CTS-03537

Assistant Vice President / Senior Marketing Manager (Smart Charge)


  • Insurance plan
  • Medical plan

Smart Charge, a new service brand run by HKT and CLP, aims to offer one-stop and hassle-free electric vehicle (EV) charging solutions for end-users and commercial entitles in Hong Kong to meet increasing market demand.

It is a challenging and dynamic opportunity for an all rounded marketer to work for this brand which is striving for differentiation and continual growth.
The incumbent will be responsible for business development and marketing of new products and services related to Smart Charge in consumer market, mainly on digital platforms. Major job duties include:

  • Formulate and manage digital communications for Smart Charge, and align marketing relevant efforts with business initiatives
  • Manage business partners to formulate and implement marketing campaigns
  • Develop and coordinate marketing programs and strategies to grow brand awareness and image to achieve business target
  • Develop marketing plans and strategy for launch of campaign & service plan
  • Collaborate with various internal and external parties for planning and executing marketing programs, which includes operation logistic planning and execution, pricing strategies, preparing sales materials, advertising and communication tools from concept to implementation
  • Ensure marketing messages are synchronized with partners and monitor all marketing campaigns to ensure communications are streamlined and aligned
  • Collect market intelligence, conduct media evaluations and provide analyses/insights to facilitate development of marketing strategy and project assessments

He/She should possess the following qualifications:

  • University graduate in Marketing, Communications, Business Administration or related disciplines
  • Minimum 7 years working experience in Product or Service Marketing
  • Preferable with digital marketing experience in customer acquisition and marketing programs launch
  • Background from media, consumer goods and automobile industries will be an advantage
  • Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
  • Excellent communication and interpersonal skills, with ability to work effectively and cross-functionally with people at all levels, both internally and externally
  • Strong business sense with exceptional logical thinking, highly motivated and presentable
  • Proficiency in both spoken and written English and Cantonese

If you have the desire for an exciting and rewarding career, please send us your resume immediately, quoting the reference number, your present and expected salary via email to Human Resources.


Fax: (852) 2962 5395

For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (, a copy of which will be provided immediately upon request.

More job information
Job ref no. CTS-03537 (CT3112376-01#0623)
  • N/A
Job Function
Employment Term
  • Full-time
  • 7 years - 12 years
Career Level
  • Middle management level
  • Degree