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Posted on 2022-12-08
Industrial and Commercial Bank of China (Asia) Ltd

Associate Director, Marketing & Communications, PBD

Industrial and Commercial Bank of China (Asia) Ltd

Job Responsibilities

  • Assist in developing marketing strategies for high-net-worth individuals, to achieve single-minded customer loyalty and eventually high customer profitability.
  • Drive holistic marketing campaigns of multiple touch points and premium experience, to reinforce relationship and create cross-selling opportunities
  • Establish and gate-keep the distinguished brand of Private Bank and optimize brand image through various applications
  • Identify and formulate partnership to maximize resources and customer satisfaction in a cost-effective manner
  • Carry out customer profiling and segmentation practices as tools for accurate positioning and contents tailoring
  • Conduct project monitoring, post-event evaluation and budgetary control
  • Ensure all materials and activities are aligned with legal, compliance and risk control requirements

Job Requirements

  • University graduate with major in Business Administration, Communications, Journalism, Arts, or related disciplines
  • 3-7 years of experience in customer-oriented marketing and promotions, preferably with CRM and loyalty programme exposure
  • Banking experience is not mandatory, but good knowledge of private banking and wealth management is a plus
  • Proficiency in MS Word, PowerPoint and Excel
  • Good business network of partners and service providers
  • Project ownership, good management and interpersonal skills, an outgoing character is a plus
  • Strong command of both written and spoken Chinese and English, including Putonghua.