Job ref no.: CT3114121-01#1132

Associate Research Analyst

Edelman Public Relations Worldwide (HK) Ltd

Benefits
  • 5-day week
  • Dental plan
  • Flexible working hours
  • Insurance plan
  • Medical plan

 

The Associate Research Analyst wll play a specialized role in aiding real-time public relations communications efforts. In addition to channeling media inquiries for client teams, the ARAs will be trained and expected to support on secondary research assignments, such as media monitoring, measurement, and analysis. Both media inquiry and media monitoring responsibilities help our clients, many of whom are Fortune 500 corporations, to develop better communications and business strategies. This entry-level position introduces employees to the market research industry, media analysis techniques, and a variety of public relations measurement methodologies.

 

 

 

Because of the real-time nature of the media inquiries work stream, work hours for this full-time position may require a rotation that includes certain weekend and holiday hours. All Edelman Intelligence’s ARAs build the foundational skills that can further them in a career in data analysis, public relations, or marketing measurement. EI’s Rochester office hosts a deadline-driven environment where quick and independent learners thrive.

 

 

Responsibilities: 

  • Work directly with high-profile client’s PR communications team to organize and channel media inquiries and collaborate with internal team to address any client requests related to media inquiries (will take up about 50-60% of the working time)
  • Support additional secondary research efforts (remaining working time) including the following:    
    • On a tight timeline, search a combination of free and subscription-based databases to identify and consolidate media content that is relevant to specific clients and projects
    • Prioritize and organize media content into monitoring reports using both third-party and proprietary software
    • Analyze news and social media coverage for metrics, such as tone (favorability), influencers, spokespeople, messages communicated, outlet type, and topic
    • Support in the production of charts (quantitative analysis), written insights (qualitative analysis), and other aspects of client deliverables
    • Assist project teams with general desk research
    • Assist with the set up and configuration of our proprietary online media monitoring tool for clients (training provided)

 

Requirements/Qualifications: 

  • Candidate with at least 1 year of experience in the marketing field
  • Bachelor’s degree in liberal arts, communications, marketing, business, psychology, economics, or related area of study
  • Familiarity with qualitative and quantitative research and analysis
  • Demonstrated ability to use online tools to perform online desk research
  • Excellent reading, writing, editing, and data interpretation skills
  • Excellent spoken and written English is a must, fluency in mandarin is a plus
  • Great interpersonal communication skills; articulates ideas clearly and professionally, both in person, in writing, and over the phone
  • Strong time management skills and ability to work under pressure; able to consistently meet deadlines on reports and projects
  • Detail oriented; able to ensure quality of report content by keeping numerous project details organized and by self-editing
  • Proficiency in Microsoft Office (Word, Excel, PP, Outlook)

 

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More job information
Job ref no. CT3114121-01#1132
Salary
  • N/A
Job Function
Industry
Location
  • Wanchai
Employment Term
  • Permanent
  • Full-time
Experience
  • 1 year - 6 years
Career Level
  • Entry level
Education
  • Degree