Posted on 2022-05-16

Boutique Manager - Top Tier Watch & Fine Jewelry


Our client is a global leader in Watch & Fine Jewelry To cope with their business expansion and store openings, they are now looking for a Boutique Manager-



  • Drive sales performance to consistently achieve overall sales budget objectives while ensuring operational integrity and monitoring monthly profitability
  • Regularly and effectively communicates store sales plan objectives through positive coaching and enthusiastic leadership
  • Ensure the team is updated with key business initiatives such as marketing, public relations, CRM, merchandise, key product launches, brand promotions and incentives
  • Analyze monthly store performance, reporting current business trend to cover every aspect of the business including competitor performance and propose business strategy plan to optimize sales
  • Be operationally hands-on, working with the team on the sales floor to achieve KPIs set
  • Manage the store P&L with the Retail Manager to ensure sales operations expenses are maintained at the optimal level


  • Build and nurture strong relationships with loyal customers
  • Drives new members recruitment (CRM) to achieve the KPI set
  • Coordinate with HK CRM & Loyalty team to ensure the smooth implementation of CRM and loyalty activities
  • Manage and resolve any customer’s feedback
  • Ensure that every team member is trained and applies the Mystery Shopper standards consistently
  • Motivates the team and ensures the team is dedicated to offer the best customer service at all times


  • Manage and support stock levels through direct communication with key business departments to maximize full price selling, maintaining a high sell through as well as alignment with new product launches
  • Monitor the stock inventory process to minimize shrinkage and accuracy in stock management; stock room is according to brand's guidelines and standards
  • Oversee and ensure that the merchandising guidelines and planograms are followed according to the Merchandising Book and requirements


  • Train staff and enforce the brand's cash handling and shortage prevention procedures
  • Ensure that store funds and deposits are maintained in accordance with the brand's policies


Recruitment & Retention

  • Work with HR department to recruit and select a superior and equitable workforce
  • Manage and support employee relations practices necessary to establish a positive employer-employee relationship and promote a high level of employee morale and motivation

Train and Develop

  • Ensure all new joiners are trained and updated with the store operating procedures
  • Work with training department on training plans and objectives for the store team
  • Work with training department to execute and support them in their career development

Performance Management

  • Work with GM/Retail Manager on individual and store objectives / KPIs
  • Identify poor performance issues and work with HR Department on any disciplinary matters
  • Conduct annual, half yearly and quarterly individual performance review with the Store team
  • Provide constructive feedback and constantly provide coaching to the team for improvement

Organize and Animate

  • Plan a well-organized store roster according to daily traffic and sales trend, optimizing the team resources
  • Demonstrate the brand's DNA to inspire and motivate the team
  • Create a pleasant and exciting environment with great team spirit

Key Competencies

  • Minimum of 6 – 8 years’ experience in store operations or sales management of which 3 years in running a large store format, flagship store or multiple stores with large headcounts
  • Proven track record in sales generation, managing the achievement of sales result and profitability targets
  • Has the ability to inspire trust, integrity, strong influencing and relationships-building skills to manage the various stakeholders
  • Dynamic team player with ability to positively motivate staff and network locally, regionally and global to build relationships
  • Superior communication and interpersonal skills using positive leadership models
  • Proficiency with Microsoft Office Applications 
More job information
  • 70,000 - 120,000 / month
  • 13-month pay
  • Dental plan
  • Discretionary bonus
  • Insurance plan
  • Medical plan
Job Function
  • Tsimshatsui
Employment Term
  • Full-time
  • 6 years - 13 years
Career Level
  • Middle management level
  • N/A