Posted on 2022-06-20
AGBA Management Company Limited

Brand Director

AGBA Management Company Limited

Job Description
We are looking for a newly created role of Brand Director for our new fintech asset management company with a unique product proposition and customer interaction. This person is responsible for leading visionary brand storytelling that will drive awareness, conversion, and loyalty while creating a strong emotional connection with our community

This person must have the appetite and ability to invent creative, exciting, and innovative marketing initiatives that build brand equity and deliver on strategic business objectives. Working directly with the Group President, hands-on what it takes to build a successful company. Be prepared to put in the extra hours and tackle complex projects, outside of your comfort zone.


  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term
  • Translating brand strategy into the brand plan and go-to-market strategy, fully passionate and aware of what will capture our customers’ attention
  • Evolving our visual identity
  • Identify press-worthy moments and stories, and work with the team to secure media coverage.
  • Participating in product development, pricing, and supporting new product launches
  • Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
  • Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies
  • Driving our brand partnerships strategy that builds cultural relevance, introduces the brand to new audiences and supports business priorities
  • Guiding the Advertising & Promotion budget


  • You have a degree in Brand Marketing, Creative or related disciplines.
  • You have prior experience in Brand Management and have a deep insight into a brand’s identity.
  • You have strong experience in business analytics, consumer insights development, and a solid understanding of core marketing levers.
  • You are a forward-looking thinker with a trend-hunting mindset
  • Obsession with brand development, social media, and innovative marketing strategies. Uses equal parts data, intuition, and creativity to drive business decisions
  • You are an excellent communicator, creative thinker, and able to represent the brand you market.
  • You are interested in FinTech, investing, and startup funding, and a desire to make these historically complicated topics digestible and engaging
  • You are passionate for and active involvement in the digital and social landscape
  • You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.

We offer competitive remuneration including career prospects to the right candidate. Interested parties please send detailed resume with availability, current and expected salaries to Human Resources Department, AGBA Management Company Limited, Trust Tower, 68 Johnston Road, Wan Chai, Hong Kong or by clicking the Apply Now button and upload your CV and cover letter.

(All applications will be treated in strict confidence and used for recruitment purpose within AGBA Management Company Limited only. All applicants are kept on file 6 months from the date of the application.)