Posted on 2021-12-30
Alipay Payment Services (HK) Limited

Brand Marketing Manager

Alipay Payment Services (HK) Limited


  • Develop brand strategy, including brand positioning, segmentation, definition and articulation
  • Own brand guideline to consult and define different business units to interact or represent the brand
  • Conduct or apply market research, analyze customer and marketing insights for future branding and marketing development and strategies
  • Responsible for design and production of marketing material
  • Manage and develop relevant and engaging content for the brand character
  • Design, develop and package the branded merchandise


  • Degree holder in Brand Marketing, Communication or related disciplines
  • 6+ years of experience in branding, brand identity, customer experience design
  • Proficiency in Adobe creative suite
  • Good presentation and communication skills in Chinese and English
  • Positive attitude, pro-active, can work independently and in a team environment

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More job information
  • 5-day week
  • 13-month pay
  • Discretionary bonus
Job Function
  • Causeway Bay
Employment Term
  • Permanent
  • Full-time
  • 6 years - 11 years
Career Level
  • Middle management level
  • Degree