Job ref no.: CT3128067-01#0141
Birdland (Hong Kong) Limited

Business Analyst (Marketing Department)

Birdland (Hong Kong) Limited


  • To effectively support business and consumer insight analysis, translate findings into insights and actions, plus marketing plan development, implementation and evaluation;
  • Lead consumer/ category research studies to generate insight/ learning plus actionable next steps to support business developments;
  • Provide promotion & financial analysis - prepare business assumptions/ evaluation to support business decisions;
  • Assist in creating clear plans, targets, assumptions, continuous status tracking and result assessment for commercial initiatives;
  • Support marketing plan development/ implementation to achieve annual sales and profitability target;
  • Contribute on marketing calendar input and ensure AMP spending as of confirmed marketing budget;
  • Assist in other ad hoc projects/ financial analysis and tasks as required



  • Degree holder in Marketing, Business Administration or related discipline
  • At least 4 years of relevant experience in Consumer Research / Retailing / Fast-Moving Consumer Goods field is a MUST with proven successful track record
  • Knowledge in Hong Kong Quick Service Restaurant market with business analysis, consumer research and marketing campaign experience is highly preferred
  • Strong analytical skills with business acumen
  • Well-organized with strong project / budget management skills
  • Self-motivated and willing to drive change
  • Effective communication with other departments/ external agencies in an effective manner
  • Excellent command in both written and spoken English and Cantonese
  • Internal position title will be Assistant Marketing Manager


More job information
Job ref no. CT3128067-01#0141
Job Function
  • Hunghom
Employment Term
  • Permanent
  • Full-time
  • 4 years - 6 years
Career Level
  • Middle management level
  • Degree
  • 5-day week
  • Birthday leave
  • Compassionate leave
  • Competitive pay
  • Discretionary bonus
  • Education subsidies
  • Extra maternity leave
  • Extra paternity leave
  • Marriage leave
  • Medical plan
  • Social / Recreation & Sports Facilities
  • … + 6 more