Job ref no.: 498400
BOC Credit Card (International) Ltd

Business Development (Senior) Manager

BOC Credit Card (International) Ltd

Job No.: 498400
Employment Type: Full time
Departments: BOC Credit Card (International) Ltd
Job Functions: Business Development, Product Development & Management


  • Participate in formulation, coordination and implementation of acquisition strategies and programs to grow the profitability of credit cards
  • Plan, develop, implement and evaluate promotion programs, system enhancement and business plans for set goals and business performances
  • Prepare product and procurement proposal for new product launch and product revamp
  • Lead and manage business operations, including but not limited to process rebate fulfilment, define marketing plan with business partners, and resolves customer complaints
  • Define strategies for product optimization, customer experience and sales promotions, execute and coordinating with both internal and external departments
  • Conduct market analysis in understanding customer behaviors and provide recommendations for follow-up actions
  • Manage and work closely with different sales channels to ensure progression to the assigned business targets
  • Propose new card products and marketing campaigns to increase market penetration
  • Ensure compliance with relevant regulatory requirements and internal policies
  • Manage program budget in an effective manner


  • Degree holder in Marketing or Business related disciplines
  • Minimum 3-5 years’ experience in marketing / product or customer management function, preferably with credit card product experience
  • Strong business acumen with excellent project management and problem solving skills
  • Hands-on skills in PowerPoint and strong presentation skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline
  • Proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website

To apply:

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt

More job information
Job ref no. 498400
Job Function
  • Sheung Wan
Employment Term
  • Permanent
  • Full-time
  • 3 years - 10 years
Career Level
  • Middle management level
  • Degree