Job ref no.: CT3124831-01#0015
Shilla Travel Retail Hong Kong Limited

Category Manager - Liquor & Tobacco

Shilla Travel Retail Hong Kong Limited

Reporting directly to Merchandising Director, the (Jr.) Category Manager  will be responsible for leading and managing his/her portfolio L&T brands from forecasting/OTB, buying to space allocation/store design in order to maximize sales, trade margins and trading profits, stock-on-hand, stock turn and space productivity.



  • Research, monitor, analyze and improve his/her portfolio performance from diverse perspective: sales, category mix, customer mix, market trend, penetration, who is shopping vs. who is not, etc.;
  • Update a robust brand-mix in order to attract different segments and profiles at multiple shops operated by Shilla (Macau MIA) (age, socio-economic status, nationality, shopping behavior, etc.);
  • Liaise with Design and Construction team regarding store renovation, brand in/out control, VM execution
  • Negotiate and manage trade terms and reach agreements with brands which includes store design and layout, space planning, CAPEX funding, Sales Assistant headcount;
  • Responsible for OTB management, purchase order proposals, stock management and KPI’s control; Source new and emerging category/brand to introduce to the business;
  • Collaborate with team colleagues to manage daily tasks including merchandise reporting, assortment/sales data consolidating and analyzing;
  • Work closely with brands and Retail Operations Team to:
    • Upgrade and maximize our in-store execution (brands stories, lifestyle concepts, tailored proprietary furniture, curated zones, etc.) in the respect of awarded tender submission contents
    • Support store refurbishment projects such as working with external project management, designer and contractor.
  • Liaise with Marketing and IT Teams to develop his/her portfolio through digital channels, on-line store, in store digital assets and marketing strategies;
  • Liaise with Logistics Team regarding shipment schedule, stock management, ad-hoc issues relating to stock flow;
  • Oversee the overall planning and execution of brands’ marketing /promotional calendar for his/her portfolio;
  • Manage brand marketing income through securing marketing supports from brands such as GWP and investments;
  • Support Marketing Team in the areas of advertising, public relations and communications, and any external tie ups promotions or partnership programs.



  • Degree holder or above;
  • At least 4 years of relevant merchandising experience in liquor & tobacco, food or souvenir with travel retail experience is a plus
  • Possess category acumen and flair;
  • Self-starter with strong business acumen and result-oriented;
  • Outgoing, dependable, proactive and team player with can-do attitude;
  • Good organization and time management skills;
  • Good customer service focus to internal and external customers;
  • Strong communication and interpersonal skills, ability to interact with all levels;
  • Hands-on experience in MS Excel & Powerpoint; Knowledge in SAP is a plus;
  • Fluent in written and spoken English and Cantonese. Other language skills would be a plus.


Interested parties please attach your full resume with current and expected salary and your availability to the application via Apply Now

You can also view our business scope & company details on our company website:

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More job information
Job ref no. CT3124831-01#0015
  • 30,000 - 45,000 / month
Job Function
  • HK International Airport
Employment Term
  • Permanent
  • Full-time
  • 3 years - 12 years
Career Level
  • Middle management level
  • N/A
  • 5-day week
  • 13-month pay
  • Compassionate leave
  • Competitive pay
  • Dental plan
  • Discretionary bonus
  • Family medical plan
  • Flexible working hours
  • Marriage leave
  • Medical plan
  • Transportation allowance
  • … + 6 more