Job ref no.: CT3114386-01#5353

Commercial director V North Asia, Haymarket Brand Media Asia

Haymarket Media Group

Haymarket Media Group creates award-winning specialist content for international audiences.
The company has over 70 market-leading brands in 15 offices across six countries, connecting people and communities across print, digital, mobile and live media. Although Haymarket’s portfolio is diverse, its philosophy is the same across borders and markets: deliver brand experiences that truly meet the needs of audiences and clients. It is this uncompromising focus that has earned the trust of millions worldwide.
Haymarket’s brands include Campaign, CEI, AsianInvestor, Corporate Treasurer and Finance Asia.
Commercial director – North Asia, Haymarket Brand Media Asia

The commercial director for North Asia will have overall responsibility for revenue management and strategy – content solutions, event sponsorship, digital and subscriptions, for Campaign Asia Pacific, CEI and joint venture activities – Spikes Asia across the North Asia region.

Sales management

  • Management of key strategic accounts
  • Build, manage and develop relationships with key clients across North Asia, specifically mainland China, Hong Kong, Taiwan, Japan and Korea
  • Ensure efficient and accurate use of the sales management system by Hong Kong and Tokyo-based sales staff
  • Implementing best practice across the group to drive yields and increase revenues
  • Improve reporting and generate more effective sales analysis (market share, competitor map, etc).


  • P&L responsibility for revenue streams
  • Budgeting, targeting and forecasting - weekly, monthly and annually
  • Sales plan and delivery of annual budgeted revenue
  • Preparation of budgets and business plans in conjunction with Brand Director and Finance Director
  • To attend and report at divisional leadership meeting


  • Be responsible for taking the commercial lead to create a sustainable business model for the brands.
  • Build and implement an integrated sales strategy across the group that will drive revenues, yields and greater efficiencies where appropriate.
  • Working with the relevant Haymarket teams to continually research and develop new sales initiatives for our marketing communication titles to maximise revenue from global accounts.
  • Evaluate cross-selling opportunities and negotiating large-scale contracts.
  • Work closely with our joint venture partners to grow revenue from our Festival business.
  • Continually evaluate through approved business planning framework new business opportunities.

People management

  • Manage and direct sales teams
  • Recruit, develop, motivate, mentor, inspire, train and retain the best sales talent.
  • Creating the most effective group structure for maximising sales
  • Have a clear succession sales management plan
  • Ensure that all times are sales teams are trained, appraised, etc and are equipped to effectively carry out their duties.
  • Regular 1-1 meetings with all direct reports
  • Ensure all staff have annual appraisals and CDP plans
  • Manage all commission and bonus plans, including regular KPI feedback
  • Form relationships, develop and maintain them with the Haymarket leadership team in Asia and work closely with the Commercial teams in Singapore and London
  • Embody the spirit of Haymarket GGP, and lead and inspire those working within the company.
  • Work closely with other sales management team to insure working synergies, staff development, common practice, etc across all our sales teams in Asia
  • Chair regular sales meetings

Desired Skills & Experience

  • Experience working in the media industry within a commercial or commercially driven environment.
  • Proven track record of running successful teams and of developing and delivering a commercially strategic vision.
  • Understand how to prioritise our brand opportunities based on their value to our audience and their commercial viability.
  • Have the drive, energy and commitment to work across strong leading brands within the Haymarket portfolio.
  • Language skills are highly desired, strong English and native Mandarin skills a must.

We offer attractive remuneration package and excellent career opportunities to the right candidate. Interested candidates are invited to send your detailed CV with current and expected salary by clicking Apply Now.

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More job information
Job ref no. CT3114386-01#5353
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 0 year - 5 years
Career Level
  • Middle management level
  • N/A