Consumer Bank - AVP, Customer Segment (Affluent Segment / Emerging Affluent Segment)

Responsibilities:

• Responsible to manage and grow segment portfolio through product penetration and channel usage build up
• Perform portfolio analysis to identity risk and opportunities in the portfolio
• Strategize and formulate the effective business model for expanding the all segments, including customer segmentation, channel optimization, products offering expansion, communications, etc.
• Work with different product / channel teams on product cross-sell strategy so as to maximize the segment revenue.
• Work closely with frontline sales to ensure proper delivery of customer engagement model to enable excellent customer experience.
• Enhance customer loyalty and stickiness through customer delight and communication. Proactively retain customer through effective gating process.
• Develop segment holistic communication plan to increase awareness and usage of expanded network, new banking services and product subscription.
• Ensure proper flows and processes are in force for the touchpoints to deliver the sales and service pledge

Requirements:

• University graduates with 5 years segment management experience in the banking industry
• Proactive & flexible, and able to work under pressure
• Strong analytical, communication & presentation skills
• Numerical & strong logic
• Proactive to drive business and adopt to dynamic environment
• Good command of written and spoken English and Chinese

We are implementing the Vaccine Pass in accordance with the guidance of the HKMA, effective April 1, 2022. All Citi staff will be required to be vaccinated against COVID-19 or have a valid medical exemption to enter Citi premises. To comply with this, the successful candidate must be either vaccinated against COVID-19 or have a valid medical exemption.

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