Job ref no.: 20225901 (CT3130117-01#0439)

Consumer Bank, Digital Sales and Marketing, Senior Analyst, AVP



  • Work closely with Product and Segment Managers to execute marketing campaigns to meet sales and financial business objectives through marketing programs that cross sell banking relationships into the the Citi Consumer Lines of Business. This role will work closely with our key partners such as Legal, Compliance, Decision Management, Finance and Channel execution teams.
  • Execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments.
  • Meet deliverables addressing: elements of the program, product profit and loss P&L, end-to-end and operational readiness, uniform key analytics and metrics to support existing customer marketing programs.
  • Partner with product and segment managers on marketing strategy and execution plans.
  • Managing advertising and media agencies, work with them for smooth service delivery to support various marketing functions.
  • Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


  • Experience in program management. Experience in retail banking and/or credit cards businesses preferred.
  • 5-8 years’ experience
  • Proven analytical, project and process management skills • Solid organizational skills and ability to manage multiple projects at one time • Excellent interpersonal skills
  • Excellent written and verbal communications skills, with ability to interact appropriately with people across different functions and multiple levels across organization
  • Excellent digital marketing competence across search, display, paid media and measurement.


  • Bachelors/University degree or equivalent experience

Please click Apply Now to submit your application via Citi Recruitment Portal.

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

More job information
Job ref no. 20225901 (CT3130117-01#0439)
Job Function
Employment Term
  • Full-time
  • 5 years - 8 years
Career Level
  • Senior management level
  • Degree