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Posted on 2023-03-20
Content Creation Manager
Job MatcherJob Highlights
- Propose content strategies
- Analyze and evaluate the content performance
- Experience in digital content development
Role Mission:
As a Content Manager, you will play a key role in presenting and promoting the Company's brand identify, building brand awareness and establishing its online and offline presence. You will be responsible for developing and implementing all content marketing strategies for our company. You would have the experience in managing visual assets, copywriting, messaging and digital media management.
What you will be responsible for:
- Oversee the development and distribution of compelling, well-structured, and original content of copywriting, graphic design, or video editing to align with the overall marketing strategy; ensuring all the tones and styles are consistent across all platform
- Propose content strategies, conduct research and discover hot topics and stories by keeping track of the latest market and digital media trend
- Optimizing content according to SEO
- Analyze and evaluate the content performance to drive improvements; optimize content according to SEO
- Ensure all content is delivered on time and within budget
- Ensure compliance with laws and regulations
- Collaborate closely with the marketing team, and manage relationships with external vendors
We might be a potential match if you have/ are:
- The Candidate must have an interest / qualification in Chinese art and history
- 5+ years of experience in digital content development, with experience in luxury market
- Able to create content that drives traffic and engagement along luxury product scope
- Good language ability, good writing and editing skills
- Familiar to web traffic analytics and SEO is a must. Able to identify the reasons for traffic patterns and derive follow up actions is important
- Responsible, with initiative, and able to work under deadlines
- Passionate about creativity and Chinese culture is a plus
- Tactful people skills as the role need to work with different internal teams and also columnists and bloggers
We strive to offer:
- People-oriented working culture, reputable brand
- Training and development being supported by training subsidies
- Entitlements to various types of extra leaves - Family-friendly leave, self-development leave, examination leave, marriage leave, birthday leave, volunteer service leave, etc.
- Enjoy staff discount
- Medical and dental insurance coverage
We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please apply by clicking Apply Now with a full resume stating the latest and expected salary.
All information collected will be used for recruitment purposes only.
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Company Overview
Corporate Profile Chow Tai Fook Jewellery Group Limited (the “Group"; SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. The Group’s vision is to become the most trusted jewellery group in the world.
Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK" is widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. A long-standing commitment to innovation and craftsmanship has contributed to the Group’s success, along with that of its iconic retail brand, and has been embodied in its rich 90- year heritage. Underpinning this success are our long-held core values of “Sincerity • Eternity".
The Group’s differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities, as well as customers’ different life stages. Offering a wide variety of products, services and channels, the Group’s brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.
The Group’s commitment to sustainable growth is anchored in its customer-centric focus and strategies, which are in place to promote long-term innovation in business, in people and in culture. Another asset underpinning sustainable growth is a sophisticated and agile business model. This supports the Group by fostering excellence and extending opportunities along the entire value chain to communities and industry partners across the world.
With an extensive retail network in China, Japan, Korea, Southeast Asia and the United States, and a fast-growing e-commerce business, the Group is implementing effective online-to-offline (“O2O") strategies to succeed in today’s omni-channel retail environment.
